BOSTON – Wayfair is bringing on a new chief marketing officer and a new chief people officer.
“After nearly ten years with us, (current CMO) Bob Sherwin has made the decision to leave Wayfair,” said Niraj Shah, Wayfair CEO in a post on the company’s website. “Bob was an instrumental part of building and scaling our world-class full-funnel marketing engine, investment philosophy, and team that serves all of our brands and geos and has been a driver of our growth as we went from $900 million in direct revenue since he joined to over $12 billion.”
Shah said Sherwin led the expansion of the company’s omnichannel presence, from launching the first four retail stores to testing and innovating across catalog and direct mail as well as all of Wayfair’s digital channels. With Sherwin’s retirement, Paul Toms will now step in as the new CMO for Wayfair, according to Shah.
“Paul has worked in a number of capacities in our commercial organization, leading pricing, supplier experience, business intelligence, and specialty retail brands over his more than 15-year Wayfair career,” Shah said. “He ran marketing for Joss & Main and was a leader in the founding of Perigold. Most recently, of course, Paul has been leading our talent team where he has helped us navigate through a time of great change while keeping a focus on improving our talent processes and outcomes.”
Wayfair’s new chief people officer is Ryan Gilchrist.
“Since joining Wayfair in 2016, Ryan has served in many leadership roles across the company, including in category management, global talent operations and talent acquisition,” Shah said. “Over the last four years, Ryan has led multiple organizations within our central talent organization.”
Gilchrist has been a strong, fair, and inclusive leader and partner to his teams, according to Shah, and will bring a wealth of expertise and perspective to the role.
Sherwin’s last day with Wayfair will be August 11 since he is staying on to help with the transition.
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Source: Wayfair announces new chief marketing and ‘people’ officers | Home Accents Today
