Owen Design Co. developed a campaign supporting client Har-Tru’s sponsorship of this year’s WTA Credit One Charleston tennis tournament. The multi-channel campaign for the Virginia-based tennis equipment supplier included a national TV commercial, in-stadium motion graphics, digital court displays, court banners, an event space with engagement activities, souvenir items, and social media ads.
Owen collaborated with Alice Blue to create the TV spot, which aired on Tennis Channel throughout the tournament. Event materials were designed in conjunction with Richmond artist Mickael Broth, who created a digital mural for the tournament.
The Martin Agency released a campaign for UPS in tandem with the shipping company’s sponsorship of this year’s Masters golf tournament. The campaign includes a 45-second spot highlighting a small business that impacts a community of golfers. The “Two Dreams” spot is the latest iteration of UPS’s “Be Unstoppable” brand platform.
Addison Clark was hired by Hope Springs Marina in Stafford County. The agency is providing website support, social media marketing and ongoing digital advertising.
Wildfire sponsored the Ad Club at VCU’s Robertson Rush this month. The agency participated in the weekend-long creative sprint in which students compete on teams to respond to a client brief, develop a creative campaign and pitch their executions to a panel of industry professionals.
Recruiters meet with students at their personalized stations during last week’s recruiter session at the Brandcenter. (McNair Evans photo)
VCU Brandcenter held its annual recruiter session last week. The two-day event saw nearly 100 recruiters from various agencies and companies participate in-person or virtually to connect with this year’s 70 prospective graduates.
New recruiters this year included CoStar Group, Disney, Peloton, Snap and SoFi. Local participants included CoStar, Brand Federation, CarMax, Familiar Creatures, Sylvain, Martin Agency, Ukrop’s, and Arts & Letters Creative Co., which also hosted a happy hour event.
Advertising Club of Richmond held its annual Richmond Show at Altria Theater on Friday. Best-in-shows went to Martin Agency in the advertising and interactive categories for its “Snoop Goes Smokeless” campaign for Solo Stove, and in the production category for its “The Healing Dice” campaign for Donate Life America.
Best-in-show in the design category went to the Brandcenter for the latest edition of its “Sixty” annual magazine, and Brandcenter students Alyssa Hwee, Alex McKinley and Agrim Prakash won best-in-show in the student category for their “DadGPT – Empowering Home Improvement” project for retailer Home Depot.
Madison+Main’s Kent Brockwell was named Ad Person of the Year, and scholarships were awarded to VCU junior Isabel Diaz and Brandcenter student Walid Al-Tinawi. Bridget Guckin was announced as the ad club’s next president.
Source: The Pitch: Advertising and marketing news for 4.30.24 – Richmond BizSense
