Arts & Letters released its newest commercial for NBA on ESPN’s “The Time is Now” campaign ahead of the upcoming NBA playoffs. The 30-second spot, called “Time to Find Out,” debuted on ESPN earlier this month and features a score by music producer Metro Boomin based on his “Runnin Outta Time” track with collaborator Future.
The King Agency completed a campaign for Virginia Victim Information and Notification Everyday, an automated service administered by the National Center for Policing Innovation. Consisting of video, print, out-of-home, digital and radio ads, the statewide “Exhale” campaign aims to raise awareness for Virginia VINE’s new protective order notifications.
TFB Agency assisted with local media and promotion for a NASCAR Road Rally event with McDonald’s race car driver Bubba Wallace at the fast-food chain’s location at 607 E. Laburnum Ave. ahead of this month’s race at Richmond Raceway.
Former Brandcenter director Rick Boyko was announced by The One Club as a 2024 inductee in its Creative Hall of Fame. Boyko led the Brandcenter from 2003 to 2012 after 30 years in the industry.
903 Creative is moving to 2227 W. Main St. after five years on North Robinson Street. Owners Aaron and Amanda Gibson bought the Main Street building and plan to move in this summer, with the agency working remotely in the meantime.
The Martin Agency released its first work for Papa Johns since the pizza chain hired it in December, Muse by Clio reports. The “Better Get You Some” clip features music by Big Boi. Martin also completed a campaign for lawncare brand ScottsMiracle-Gro. The “Gro Like Martha” campaign features Martha Stewart and includes video, paid social, TV and in-app ads, according to Marketing Drive.
Source: The Pitch: Advertising and marketing news for 4.16.24 – Richmond BizSense
