Thai developers eye affiliate marketing to attract new gen homebuyers

For instance, she said, giant players like SC Asset and Sansiri have been organising affiliate programs that offer up to 1.3 million baht in commission to influencers and about a million baht to KOLs, based on the sales they help generate.

SC Asset’s campaign covers its 67 projects nationwide under the concept “anyone can sell a house or condo”, while Sansiri’s campaign targets offloading condos in 27 projects worth 200 million baht, she said.

Home builder Sammakorn Plc, meanwhile, offers 50,000 baht to owners of affiliate links that lead to each contract signing.

Origin Property, meanwhile, hosted a live affiliate programme with three top creators – Napasasi Surawan, Chartsak Mahatha, and Chrrissa Chotijirasathit – to introduce the company’s new 15 condo projects. The programmes also offered discounts of up to 4 million baht to viewers.

Lastly, Sena Development snatched Thailand’s No 1 influencer, Charlie Trairat, to host a live programme on TikTok, introducing Sena’s condos going for between 1 million and 3 million baht. The 1.5-hour long programme has recorded nearly 40,000 views and reportedly led to over 150 appointments to visit the projects, Sumitra said.