Synerise Raises $8.5 Million to Expand AI-Driven Behavioral Modeling Solutions AI July 8, 2024 Synerise has raised $8.5 million in a Series B+ funding round to expand its artificial intelligence (AI)-driven behavioral modeling and…
Google Launches New Approach To Marketing Mix Modeling Marketing June 30, 2024 Google’s looking to help marketers make better use of marketing mix modeling (MMM) in order to more accurately measure the…