Influencers sway consumers but authenticity loses some clout, study says Marketing July 10, 2024 Dive Brief: Nearly half of all consumers (49%) make daily, weekly or monthly purchases because of influencers, according to new…
Leveraging purpose-driven marketing to attract consumers – ET BrandEquity Marketing May 22, 2024 Representative imageIn today’s contemporary business landscape, consumers are more informed and socially conscious than ever. Nowadays, customers not only expect…
