MCFTA announces new Vice President, Marketing and Sales

This summer, Midland Center for the Arts will have a new Vice President of Marketing and Sales. 

“Steve is going to be a great addition to the Center’s team,” said Jon Loos, President and CEO of Midland Center for the Arts. “His knowledge and expertise in both the arts and broad-based consumer marketing will benefit the Center and the Great Lakes Bay Region. Steve will continue Diane’s terrific work in building audiences and promoting arts and culture throughout the region.”

According to the Center for the Arts, Schonberg is well-established in the Broadway community and has relocated to Midland from New York City – where he built a reputation working in the arts as well as in consumer and nonprofit marketing.  

“I am beyond excited to join this multifaceted organization in the heart of the beautiful Great Lakes Bay Region,” Schonberg said. “My experience in marketing and storytelling, combined with my love for the arts, historic preservation and nonprofit causes, will all converge to support the Center.”
 
Born and raised in Long Island, Schonberg grew up as an aspiring actor. He spent much of his childhood performing in choirs and regional theater groups before attending Boston University for marketing and communication.

Over the past several decades, he has merged his passion for the arts with his professional experience as a marketing executive to benefit the growth of arts and culture and to advocate for various charitable causes.
 
He served as the guest theater expert on WNBC-TV’s “Today in New York” for eight years and his written work has been published across media outlets, including Playbill, Today.com, and The Huffington Post.

Schonberg was also presented with the “Outstanding Documentary” award by the Gay & Lesbian Alliance Against Defamation (GLAAD) for conceptualizing and starring in a 2004 MTV News special about marriage equality as part of its “True Life” series.
 
Throughout his marketing career, Schonberg and his teams have generated millions of dollars in sales and funds for organizations including The Puerto Rico Tourism Company, The American Heart Association, Johnson & Johnson, 3M, PNC Bank and Kraft Foods. Collectively, their work has been honored with many respected industry and social impact awards.

As he begins a new journey at the Center for the Arts, Schonberg is excited to put his experience to work with the many local groups in the Great Lakes Bay Region.

“I look forward to becoming part of the community and to collaborating with organizations throughout the region,” he said.