Interview with Bojoko’s Bingo Expert on the Affiliate Marketing Strategies and Bonuses

Standing out from the crowd is essential for attracting and retaining British bingo players. We sat down with Kati Saari, Bojoko’s bingo expert, to explore how bingo sites can optimise their bonuses for maximum affiliate marketing potential.

Saari has over a decade of experience in the online iGaming industry and has led the bingo section at Bojoko since its launch. Her expertise in market trends and player preferences has made her a trusted voice in the community.

In this interview, Saari shares her insights on the importance of affiliate marketing, the types of bonuses that most appeal to British players, and the strategies bingo sites can employ to stand out in a crowded market.

Can you tell us a bit about yourself and Bojoko?

I’m Kati Saari, a dedicated bingo enthusiast and expert at the affiliate marketing platform Bojoko.com. I run the bingo vertical, which includes testing and reviewing UKGC-licensed bingo sites. It is a tall task. Bojoko.com is one of the biggest iGaming comparison platforms in the UK, and thousands upon thousands of Brits use our service when they pick a new gambling site.

Bojoko is designed to players make informed decisions by offering transparent and unbiased reviews. We cover various gambling sites, including bingo, casinos, and sports betting. Our team works tirelessly to ensure that our users have access to the best bonuses, games, and customer support available in the market.

What role does affiliate marketing play in the bingo industry?

Affiliate marketing is crucial in the bingo industry. It helps bingo sites reach a broader audience by partnering with websites and influencers that promote their services. Affiliates earn commissions for driving traffic and conversions, creating a win-win situation.

At Bojoko, we emphasise building strong relationships with affiliates to ensure that our promotions are effective and beneficial for both parties.

What types of bonuses are most attractive to British bingo players?

British bingo players are particularly drawn to no-deposit bonuses, free bingo tickets or bingo room passes, and high-percentage match deposit bonuses. These offers allow players to try out a site without risking their own money or getting more value from their deposits.

Of course, no-deposit offers come with financial risks for bingo sites, which may not be viable without a proper retention strategy. However, high-percentage deposit bonuses can be quite safe and bring in a lot of players.

Bingo sites should regularly update their bonuses and offer competitive deals to keep players engaged and coming back.

How can bingo sites optimise their bonuses to stand out in a crowded market?

To stand out, bingo sites should simply offer more unique and enticing bonuses, and this is not actually difficult. Simply changing a bonus from the standard 100% welcome bonus to the more unusual 200% gives you an instant push.

It is also disappointing to see that many bingo sites do not have bonuses designed specifically for bingo players. Most sites keep their bonuses very generic, and they seem to forget bingo games, so they offer standard casino offers, including free spins instead of bingo tickets or free bingo games.

What many bingo sites may not think of is that more and more players are using affiliate sites, like Bojoko, when choosing their next bingo brand.  They will actively look for overviews of bingo bonuses, and the offers of 100% do not stand out. Any tweak on that formula can get you seen.

If you go to Bojoko’s list of the best bingo bonus offers in the UK, you will quickly see offers of 200%, tickets and more. You need to look over your competition and decide what you can do to stand out.

The better your offer is, the likelier you are to convert, and the more likely you are to convert, the more likely you are to get more exposure. Essentially, you can get a marketing edge more or less for free.

How can bingo sites ensure their bonuses do not hurt their bottom line?

It’s crucial for bingo sites to find a balance between offering attractive bonuses and managing costs. The easiest way to do this is by offering lower bonus amounts with higher match percentages, which can still be very appealing to players.

For instance, a 200% match bonus on a smaller deposit amount can attract interest without significantly increasing costs. By carefully structuring the terms and conditions, such as reasonable wagering requirements and clear guidelines, bingo sites can offer appealing bonuses that convert well while keeping their expenses in check.

You can also consider setting low maximum bet limits or a maximum win limit to decrease volatility and have more predictable results.

What strategies can bingo sites use to enhance their affiliate marketing efforts?

Bingo sites should focus on building strong, transparent relationships with their affiliates. Providing affiliates with high-quality marketing materials, regular updates on promotions, and timely payments can significantly boost their efforts. Moreover, tracking and analysing the performance of different affiliates can help sites understand what works best and optimise their strategies accordingly.

What advice would you give to new bingo sites looking to attract British players?

New bingo sites should focus on understanding their target audience and what appeals to them. Key factors include offering generous and easy-to-understand bonuses, ensuring a seamless user experience, and providing all the popular payment options.

It is paramount to go live on as many of the top UK affiliate sites as possible. Unless you have a large TV and radio advertising budget, most traffic will likely come from your affiliate partners.

Additionally, leveraging social media and other digital marketing channels can help build a strong online presence and attract more players.

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