How to Start a Blog (From a Seven-Figure Entrepreneur)

First off, I totally understand if you just want to jump into my guide on how to start a blog. Feel free to skip this if you want, but I think it’ll be invaluable for your blogging journey if you hear my own journey first.

I’m really nothing that special. Yes, I have achieved some success in life. But it’s been more through sheer determination and hard work than any special gifts.

….I’m a college drop out.

…..I had a regular old 9-5 for most of my adult life.

….I worked at a pizza place until I was 26.

I think I was like pretty much every other kid in their mid-twenties. I felt stuck. I felt like I was wasting my potential. I felt like I had no direction in life.

I was just yearning for something more. I NEVER ONCE thought I’d get into blogging. But I knew I needed SOMETHING new.

That’s when I found digital marketing. I got an entry-level job. Within 5 years, I was in Austin, Texas and working for a tech company.

Life was good, but I just didn’t feel fulfilled. I had all this knowledge now, all these skills. But there I was sitting at a desk all day working for some big faceless tech firm.

Not really the American dream, right?

I didn’t grow up dreaming of sitting in an office for a decent salary.

That’s when I decided I wanted to take everything I’d learned about content, systems, branding, and business, and find a way to apply it to MY BRAND. I thought, “how can I build a personal brand while running it with the efficiency of a Fortune 500 company?”.

THAT’S WHEN MY PERSONAL BLOG GOT STARTED…

And guess what? IT WORKED.

All of the knowledge and experience I gained working in the trenches of a massive company paid back immediately on my blog. I started it in January 2018.

Within 7 months, I was making $40,000 per month just from my blog. I quit that lifesucking job and started traveling the world.

Soon, I doubled that to $80,000 per month. I knew I had something that could be life changing for most people.

That’s when I created Blog Growth Engine, an online course and community dedicated to helping people achieve the same dream I did: To get out of the rat race, quit their jobs, and work on projects they really care about – and working wherever they wanted to whenever they wanted to.

Flash forward, and Blog Growth Engine now has thousands of students and 6 full-time coaches. It’s one of the most supportive and knowledgeable blogging communities in the world.

Not too bad for a college dropout turned pizza boy.

In 10 years, I’ve gone from working at a restaurant to running multiple seven-figure online businesses.

My own blog regularly generates over $100,000 PER MONTH in revenue.

If I can do it, anyone can.

And that’s what this guide is all about: to give you the same knowledge it’s taken me a decade to learn. Now, you don’t have to make all he mistakes I did. I’ve done that already.

If you follow these same steps, I’m sure you can achieve some success too.

Key Takeaways

• Your niche is more or less the topic of your blog or the “space” that you’ll be writing in – examples include outdoors, tech, fitness, yoga, fishing, and pretty much any other topic. Anything could be a niche!
• Niching down is critical. It helps you build a brand, find a target audience, and rank on Google
• Finding your niche makes it easier to determine what to write about and build a content plan
• Once you conquer one niche, it’s easy to branch out to new ones
• The best niche is the one niche that no one else can ever replicate: YOU

First off, that’s not the most flattering image of me, but it’ll have to do.

Your blog niche is more or less the specialized topic that your site is about. It’s simple as that. It could be something like men’s fitness, raising kids, makeup, or even landfill operators or professional referress – they’re all niches.

Here are a few examples:

My niche is how to start a blog.

My entire business is around blogging.

I teach how to start a blog, how to make money blogging, and how to grow a blog by recommending software, online courses, and social media tools – among other things.

The reason is that Google prefers sites with a clearly defined topic.

It’s just easier for their algorithm to determine what you’re about (and rank you for your keywords).

It also just makes logical sense for your site to be about one thing, doesn’t it? Unless you’re Leonardo Da Vinci 2.0, you probably won’t be an expert in a dozen different things.

People specialize in certain skills or topics – that’s just how things work.

Remember the MySpace style days where you just blogged about whatever you were doing or thinking about?

“Hey, I’m having toast and coffee for breakfast!”. “Now I’m off to school – here are my thoughts on the education system!”.

Those days are gone. While it’s still your own blog, it’s not really about what you’re doing. It’s about the value you can offer other people.

Blogging is a Google-driven business now. You need to play by its rules.

Long story short, having just one topic for your blog is better for everyone:

• You: You know what to write about, you have more expertise, and you can build a brand
• Google: It’s easier for it to determine what you’re about and rank you for topics
• Readers: Having just one specialized topic means you create better content and can reach a more targeted audience. The more you give that audience what they want, the more they’ll love you.

It’s a rare win-win-win.

OK, that’s why you need a niche. Now let’s cover a very important concept that most new bloggers don’t quite understand.

The concept is called a “sub-niche”. You could also call it a narrow niche or “micro niche”.

I find that students often come to me with a niche idea like “hey, Adam, I want to get into the fitness niche” or “I want to start a fashion blog”.

That’s great, but you have to be more narrow and focused than that.

It can’t be a super broad topic like health and fitness.

You’ll be up against massive blogs with billion-dollar budgets and massive teams. You’ll never outrank them in search engines, and you can’t outspend them for ads…so, how are you going to build a business?

The answer is you need to find a niche within a niche to get started first.

Niche selection is the single most important factor in starting a successful blog. It is mission critical.

Here’s another way to think about it.

Your blog niche determines:

• How much money you can make
• How hard it is to rank
• How much work you have to do

It can’t get more important than that.

If you choose the wrong niche, you will fail. If it’s too hard to rank or there’s no money in it, then it doesn’t matter what you do.

Your ideal niche lies at the intersection of the following 4 things:

1. What you’re good at
2. What you care about
3. Profitability (that includes ranking)
4. What you can leverage

Another way to think about it is a concept that Colin (my business partner) and I call the Authority Flywheel. And as with all things, the best way to explain this to you is with a fancy Canva graphic:

Look at that. A nice little flowchart/cycle hybrid.

Here’s what I mean by all of these things:

1. You: Your skills, experience, passions, and story.
2. Experience: What unique experiences do you have? Single dad raising two kids? Mom who knits all of her kid’s sweaters? Solopreneur who built a 50-employee agency from their bedroom? Any unique experiences will do.
3. Market: Is there a market? Can you make money? Can you even rank?
4. Leverage: What do you have that you can leverage to build your blog? Accreditation? A large personal network? Connections with big sites for links?

Here’s a simple example of how the Authority Flywheel might look in real life.

Imagine you’re a certified yoga instructor who loves health and wellness. You probably have a studio or work for one, you’ve got a big client base and a directory of names with your studio, and you know there’s a big market out there.

Sounds like a great opportunity to start a yoga blog.

You’ve got it all:

1. You: You love yoga and are good at it.
2. Experience: You’ve got a ton of experience learning and teaching it.
3. Market: Who doesn’t love Yoga? I’ll subscribe to this imaginary blog now and buy anything you’ve got.
4. Leverage: You can leverage your existing students to start visiting and liking your blog. You can have the studio promote your blog. You can even take videos in the studio for the site. And lastly, if your name is on the studio’s website or in a directory somewhere, that’s a great signal of trust that Google will love.

All good?

Here’s my first assignment for you.

TAKE ACTION.

Start writing down your Authority Flywheel. Not tomorrow – NOW.

Write down all of your skills, experiences, stories, passions, and things you can leverage.

Here’s a quick window into how Colin teaches it in our course:

Then, once you do that, do some basic market research to validate your subniche idea.

Take your sub niche and write down 5 topic ideas, then search them on Google to see what’s there. If there are a bunch of small sites ranking for your topic, that’s a great sign.

In all my time blogging, my most successful students have all been in one niche:

The niche of YOU.

By that, I mean: the most successful bloggers build a blog around themselves. Their brand.

My blog is all about me.

Our most successful students in Blog Growth Engine also have their own brands. And now they’ve become coaches.

Like Eddy before:

Key Takeaways

• Use keyword research tools to find low-competition topics
• Once you start ranking for low-competition keywords, it’s easier to rank for harder ones. Build slowly
• Create a content plan and stick to it
• You want to create a mix of content that informs and content that sells

Once you find your niche, it’s time to start planning your first articles.

The goal here is to find as many easy wins as possible.

Trust me, once you see a few of YOUR articles from YOUR OWN blog ranking on Page 1, you will feel invigorated.

This is exactly how I started this blog you’re reading now, and I grew it to $80,000 PER MONTH in a few short years. That could be you too.

Ready to dive into content planning? Let’s do it.

Imagine building your blog like steering a massive ship.

In this case, building a content plan is like making a map and plotting a course: it makes sure you’re going in the right direction.

The reason this is so important is pretty simple – content planning determines your ability to rank your blog for keywords, and determines how much money you’ll be making 3-6 months down the line (more or less).

Different types of blog posts serve different purposes in your blogging business.

The two main types are:

• Informational: These are meant to inform, teach, or inspire your audience. They also can help other articles rank better by giving you more authority with Google. Some might even generate some ad revenue, but this isn’t their main purpose.
• Transactional: These are the money posts. They are usually product reviews like “best hiking boots for beginners” or “the top gaming laptops of 2023”.

Your content plan should include a decent mix of these two types of content.

But as a rule of thumb, it’s better to have more informational content than transactional. Google doesn’t like sites that try to sell too much. It prefers sites that inform readers.

First things first: You need to develop a killer instinct mindset here. You need to attack your competition where they are weak.

Remember, you’re a new blog. There are going to be a bunch of older, bigger blogs above you. It’ll be like Luke Skywalker and the Resistance against Darth Vader and the Galactic Empire.

What did the rebels do? They attacked where the Empire was weak: right at the flaw in the Death Star.

You need to do the same.

The way you do this by finding low-competition keywords. These are the low search volume keywords that other websites haven’t bothered with or haven’t optimized properly.

These are normally called longtail keywords. That’s just a fancy term marketers use that means longer, more specific search terms. So, instead of “parenting tips”, a longtail keyword would be “best parenting tips for toddlers”.

OK? Here’s how to do it.

This is actually a lot easier than you think. Honestly, it feels like black magic to me even after all these years.

All you’ll need to do with Ahrefs is enter in keywords, and this tool will show you some amazing information that helps you determine exactly what to write about to rank in Google.

For this example, we are going to use a simple niche: the outdoor niche.

Here’s an example of a keyword we found in the outdoor camping sub-niche:

Ahrefs shows you all of this in one simple dashboard:

• Keyword Difficulty: How hard it is to rank for this keyword.
• Volume: How many people are searching for this keyword.
• Traffic Potential: A rough estimation of how much traffic the #1 page receives for this key term (and all other key terms it ranks for).
• Global Volume: An international breakdown of traffic by country.

It also gives you a ton of helpful keyword ideas and similar terms (and even product ideas too).

Remember that map and course I was talking about before? Ahrefs just plotted it for you.

Let me show you how to use this tool to build your content plan.

Seed keywords are broad keywords in your niche that you use to find low-competition keyword ideas.

It’s like planting little seeds in the ground and watching them grow into blog topic ideas.

The best way to find them is to just brainstorm broad ideas related to your niche that you think people would search for.

Let’s stick with camping.

Some seed keyword ideas might be:

• Camping checklist
• Camping equipment
• Best camping tents
• Best backpacking destinations
• Best places to camp

It all depends which niche you’re in.

If you were in the men’s fitness niche, it might be things like men’s workout supplements, bicep exercises, or home muscle building workouts. If you know your niche well enough, you’ll discover plenty of seed keyword ideas.

All you need to do is plug one of your seeds into Ahrefs and click the “matching terms” button in the top left corner:

BOOM!

There are a ton of great blog ideas here. I bet that was way easier than you thought it was going to be.

This is one thing I try to stress to every new blogger: it’s way simpler than you think it is.

Yes, it’s hard work. But it’s not very complex. Find your niche, find your keywords, and start pumping out content.

Now, it’s just a matter of finding the right topics to write about.

The first thing to look at is KD or “Keyword Difficulty”.

This is more or less an approximation of how difficult it will be to rank for this keyword. As a new blog, you don’t want to go over 15-20, with some exceptions.

I see a lot of good ideas here:

• Festival camping checklist
• Camping checklist PDF
• Camping checklist with kids

These all make for great ideas for your first blog post.

Hang on, let me make one super important point here.

In the beginning, you want to create a lot of “link bait” posts. These are posts with a lot of interesting content or good ideas that other sites want to link to. When another site links to your site, that’s called a “backlink”.

Google loves this. The more sites that link to your site, the more Google sees you as a great resource (and the better your rankings).

Things like lists are link bait gold.

Check this out:

That blue column all the way on the right is the number of backlinks those blog posts have.

That’s insane!

So many bloggers DO NOT DO THIS. This will be a huge competitive advantage for you. While they’re busy creating content that nobody cares about or wants to link to, you’ll be getting a lot of links from other sites and boosting your rankings.

If I were you, I’d use Ahrefs to find:

• 3 informational posts (preferably these link bait posts)
• 2 transactional posts (product reviews like “best camping equipment”)
• 1 unique post (this could be your personal story or a topic you really care about)

Like this:

This will set a great foundation. The best part is publishing your blog posts and seeing the fruit of your labor. It’s so invigorating. Once you have 5 posts up, you’ll be motivated to get to 10, 20, 50, and beyond. It’s really an incredible feeling.

Key Takeaways

• Naming your blog is much more important than you think
• You can’t go too narrow or too broad. It has to be the sweet spot
• Do not buy anything from WordPress.com. Get a domain name and web hosting from other companies
• The best domain name is the probably the simplest one there is (read on to find out)

You have no idea how long it took me to choose AdamEnfroy.com. I agonized over it for hours.

…That’s a joke.

Choosing a blog name is 10 times more important than you think it is.

Most new bloggers go too narrow with their blog domain and pigeonhole themselves into one small niche forever. Or, they go too broad and nobody really knows what their blog is about.

You need a name that is simple, brandable, and memorable. And it can’t be too broad or too narrow. This is not easy to do.

But we do have one simple lifehack that makes it extremely easy. We’ll get to that in just a minute.

But first…

Here’s me talking about a site called Texas Kayak Fisher. It’s super specific.

There are some advantages to this, but this person has completely chained themselves to writing about kayak fishing for eternity. Not just kayak fishing, but kayak fishing specifically in the State of Texas.

If this person ever wanted to branch out into boating, water skiing, or literally anything else, it would be tough.

Do not do this.

There are few key reasons for this:

1. It’s too niche and very constricting
2. You can’t pivot if the niche doesn’t work out or you find something better
3. It’s very hard to build a large brand out of this

I know I told you to start out in a small niche. But the end goal here to build a massive online brand.

The best blog name is…

YOUR NAME.

That’s right. The best blog name is your name or some minor variation of it.

That’s why I chose AdamEnfroy.com. A lot of big-time gurus, educators, creators, and influencers do this, but you can do it too. You can and you should. You don’t need to have a massive brand to justify this either.

ALL of my most successful students do this exact same thing.

Here’s Paul Aroloye:

Paul makes makes more than $5,000 per month now just from his website between his blog and his SEO services.

That’s the cool thing about this method.

It doesn’t really matter what your blog is about. You can make it about anything. You can even change to anything you want down the road if things don’t work out in one niche.

It’s infinitely scalable and infinitely pivotable.

Paul writes about software, SEO, and AI:

It’s important to note here that even though it’s your brand, you’re still writing about topics in a specific niche. It’s just that your blog name is your name. It’s the brand of you – whatever you happen to be an expert in.

If you choose something like TexasKayakFisher.com, you’re stuck with just that niche until the sun burns out.

But if you choose yourname.com, there’s no limit to what you can do. You could:

• Change your niche if need be
• Expand into other niches
• Add brandable assets like a YouTube channel
• Offer your own services like SEO or content writing
• Gain more trust from Google and social media users

My favorite part of this whole idea is that it’s super easy and requires 0 thinking. Instead of spending days thinking of the perfect site name, you could just skip all of that and settle the issue now.

All you’d need to do would is go buy the domain name.

A domain name is just your blog’s address on the web (e.g, AdamEnfroy.com). And web hosting is just a service that keeps your blog running and accessible to the public. Without web hosting, nobody would be able to find your site.

The good news here is that a domain name and web hosting plan are pretty cheap, and they’re easy to install.

Cheap hosting will be anywhere from $2 – $6 per month.

It won’t be as fast as premium hosting, though.

Web speed is insanely important for SEO. Google has even said so itself. If your pages load too slowly, your rankings will suffer and readers will bounce (leave your site) at an ultra high rate.

That’s terrible for SEO, conversions, and branding.

Thankfully, there are some cheap web hosting options that are fast enough to get the job done.

Key Takeaways

• First, DON’T PANIC
• It’s easy to set up a very simple website, and that’s all you need. You can have a successful blog with just a few simple web pages. You don’t need a fancy blog design to make money
• Buy a WordPress theme – a pre-designed website layout to make your life way easier
• Build your 4 core pages and you’re ready to go

OK, it’s time to set up your website. And, yes, you’re going to need a website for your blog to live in. That’s just how it is.

Don’t worry, with WordPress, this is way easier than you think it is.

You can have your own blogging website in a day or so even with 0 previous design experience. That’s actually why there are so many blogs these days – it’s dead easy to set one up!

WordPress is by far the most popular blogging platform in our industry. Nearly half of the entire blogging world runs on WordPress. And there’s good reason for that.

Please, do not make this one major mistake. It could ruin everything.

Read the following very carefully.

DO NOT BUY ANYTHING FROM WORDPRESS.COM.

Please look at the following image:

DO NOT pay for any of these.

You will only be using the WordPress blogging platform to set up your website. WordPress is an open source platform, so you can actually use it totally for free.

You’ll buy everything else you actually need from other providers.

This is called a “self hosted WordPress blog”.

A self hosted WordPress blog is when you have a 3rd-party hosting company (like WPX or Hostinger) host your site rather than hosting it on WordPress. Don’t worry, the term isn’t super important. What’s important is that you buy hosting from 3rd-party web hosting companies and don’t pay anything to WordPress itself.

I don’t want you to waste a ton of money for no reason. And I definitely don’t want you to go through the hassle of getting a refund.

So just remember, DO NOT BUY ANYTHING FROM WORDPRESS. Just use their blogging platform.

The right way to set up a website is through your hosting provider. In this case, we’re going to show you by using WPX – our #1 recommended WordPress host.

Notice Eddy there? It’s so easy he did it with his eyes closed. He may have even been sleeping.

First thing you need to do is head to your web host and choose a plan. Again, we’re using WPX, so that’s what I’ll demonstrate this with.

Go ahead and choose your plan.

The Business plan will do just fine for now. I know it might seem expensive, but remember, you’re getting free site speed optimization, and the fastest site speed in the entire industry.

That’s a major competitive advantage.

Once you do that, enter your domain name into the box on the next screen:

Then, select your server location. This is where your site’s data will be stored. We recommend choosing the location where the majority of your website’s visitors will be coming from.

OK, from here it’s gravy. Once you pay for your subscription, head to your dashboard and select “manage websites” on the left:

Once you click that, click “Add New Website” in the bottom right of your screen.

Last step is to enter your domain on the tab that appears and then install WordPress:

The best thing about WPX is how great their support is.

They are there to help you if any of this gets overwhelming. I know that it can be tough if you’ve never done it before. Just open their live chat and tell them “hey, I need help installing WordPress”, and they’ll walk you through everything.

One of the best things about a WordPress blog is that you don’t even need to design it. You can just buy a pre-designed website template from a designer and use it for your site. These are called themes.

WordPress themes are pre-designed templates that make building a website easy.

They come with colors, fonts, sections (e.g, header, your story, and services), and simple blocks that let you add new sections right on the left hand side of the page builder.

Think of a WordPress theme like having a designer come in and make your site’s layout and design for you, except you’re just paying for pre-built site they’ve already made. You just buy that layout, install it, and you’re good.

OK – Do. Not. Panic.

Again, WordPress makes this super easy. This is why we recommend that all of our students crreate a WordPress blog – WordPress is your friend.

Let me explain something very critical to you first:

Your blog website is not supposed to be beautiful and flashy. It’s supposed to be light and simple. Too many new bloggers get caught up in making their WordPress blog beautiful rather than fast, clean, and easy to access. Don’t be like them.

You’re only going to need to 4 core pages at the start. We call this concept an MVP or minimum viable website. That’s all you need to get off the ground and start making money online.

The 4 pages you need are:

BGE coach Eddy nails his About Page here. No fluff. No BS. Just who he is, what he does, and where you can find him.

Then, the rest of the page goes into detail about his background and all of his skills:

I think it’s best that you use your About Page to tell your story, display your achievements, and show accreditations. People like to learn from and connect with real people these days. Don’t hold back!

Your home page might vary based on what niche you’re in and what exactly you’re trying to do.

However, you really only need a headline, a headshot of you, some of your latest blog posts, and a snippet of your story.

Once you have enough content, you can start breaking up your articles into categories to give readers easier access.

Again, don’t overcomplicate this.

Your blog page will be the template for each blog that you create.

By that, I mean that when you create a new blog post, they will more or less have the same layout and style.

Creating a blog page is pretty simple. This is just like the other pages – you don’t want to complicate things yet.

Forget about fancy table of contents and call out boxes and all that. Just get some blog posts up first.

The key here is to have as little white space as possible on all sides of your blog so that it doesn’t distract the reader.

Check out a page from my blog that our writer, Kevin, wrote:

It’s very minimalistic. Keep it simple!

This is the central hub of your entire blog.

This is where you’re going to allow access to everything you’ve ever written.

You can do this either with a sidebar or without a sidebar. A sidebar is just a little section off to the side where you can add some extra things. For example, an author profile. Here’s a screenshot from within our course about it:

Make your archive accessible from your home page by adding a tab to the home page with a dropdown menu. Here’s how Eddy does it:

It’s just a simple drop down menu with all of his different categories.

That’s it! That’s really all you need :).

You’re ready to start creating your first blog post and bringing in visitors!

I’m proud of you.

WordPress plugins are tools that add more functionality to your website.

For example, some plugins like Yoast SEO help with search engine optimization. Yoast makes it easy for you to see how well optimized your site is, add in keywords, and a bunch of other helpful SEO features.

But I find that many bloggers go overboard with plugins when they start a new blog. The problem here is that some plugins are “heavy” and really slow down your site.

You do not need the following plugins:

• JetPack
• Monster Insights
• Hello Dolly

These will do nothing for you, and slow your site down. If you’re a new WordPress blog, that could be a website death sentence.

Key Takeaways

• Quality content is the most important factor for success and running a profitable blog
• Content determines how much money you make and how well you rank
• Great content is useful, in-depth, and interesting to read
• You must write content that is easy to read and formatted properly
• Make sure to add as much practical advice as possible

Writing good content is crucial for SEO.

Quality, engaging content is how you grow a following, sell products, and build a brand.

It’s the driving force behind:

1. How much money you earn: Great content increases conversion rates (the percentage of people who buy something from you) AND it helps boost rankings. The more people spend time on your site, click, and engage with your brand, the more Google likes your site.
2. Your rankings: Google is getting smarter and smarter. You can’t just cheat the system anymore. We’ll cover this in a bit more depth below, but for now, just know that Google prefers content with depth, expertise, and helpful information for readers.
3. Your brand: It’s hard to convince people you’re an expert in something if your content doesn’t prove it. The biggest bloggers in my niche like Brian Dean, Neil Patel, and dare I even say myself and the team here at AdamEnfroy.com all put a ton of time and effort into our content.

Here’s the power of good content proven with real data:

Imagine big spikes like this in time on page and sales on all the articles on your site.

This is a massive competitive advantage. Most other bloggers just don’t put the time and energy into writing great content. If you do, you will reap the rewards.

Think about it this way. Your content determines:

• How much time people spend on your site
• How many people sign up for your email newsletters
• How often people buy from you
• Your rankings with Google

This is the single most important part of growing a large business. Period.

In fact, sites that have either gone too broad or have published too much poor-quality content have been getting hit hard in the most recent Google “helpful content” update.

Check this out:

Here are 4 sites owned by a massive company in different niches. Most of this content was either very poorly edited AI content, or it was very shallow, unhelpful content with no expertise or analysis.

Here’s another excellent screenshot from a case study by Dr. Marie Haynes where a client of hers got hit hard in the content update:

At the bottom of the traffic dip where it says “worked on quality improvements”, she and her team helped the company improve content by adding human experience, analysis, and meeting user intent – as well as removing “spammy” content only for SEO purposes.

The results are pretty clear.

Write great content FROM THE BEGINNING. Or you’re eventually going to pay the price.

Before you can understand how to write great content, let’s take a look at some typical low-quality “SEO” content:

Imagine you wanted to buy a laptop and found this blog post.

Does it help you at all?

No, not really.

Why?

Because:

• It doesn’t sound like a real gamer at all. It sounds like AI or a corporation
• It doesn’t provide any helpful details
• It doesn’t elaborate on key points
• It doesn’t talk about benefits at all

It’s just fact after cliche after fact after cliche.

Great content is the exact opposite.

If you want great content, you need to do the following:

If you claim to be an expert, you need to sound like one. Readers can sniff this out in a heartbeat.

That means, if you’re in the outdoor niche, you need to sound like a real camper, runner, hiker, or whatever sub-niche you happen to be in.

Let’s use that example above again:

This doesn’t sound like a real gamer or laptop expert. It sounds like Chat-GPT.

Here’s how to sound like a real expert:

• Use regular words rather than “smart words”
• Use I or we
• Talk TO the reader a lot by using YOU and YOUR
• Ask the reader questions like “want to know the best part?” or “sounds good? Then you’ll like this…”
• Use humor
• Add stories and personal experiences

If you’re stuck, go to YouTube and listen to real humans talk about your topic and use that as inspiration.

In general, you want to write like you speak instead of writing like a school essay or corporation. Web content is a totally different animal than “academic” writing.

The internet is a war for attention. There are literally infinite options for readers to choose from. If you make their lives difficult, they are going to go elsewhere.

You need to write content that’s simple and pleasurable to read, AND that’s easy to skim.

Here’s an example from a video game review I tried to read earlier today:

Is this easy at all to read?

Not really.

The paragraph is huge. There’s tons of punctuation. And there are a bunch of big words strung together.

This is very poorly formatted web content, and readers are getting tired of it.

In general, you want to write with the following standards:

• Short sentences
• Short paragraphs
• Low-reading level words
• Lots of white space
• Bulleted lists
• The occasional BOLD or italics for pattern interruption

And don’t be afraid to break grammar rules online either.

Make up your own words, start sentences with conjunctions, and use one-word sentences. It’s the Wild West out here. There are no rules (except these quality content rules).

Let’s call back to that gaming laptop review one more time and tear it apart some more. It’s nothing personal – it’s just a tour de force in writing bad content.

My biggest issue with this content is that it’s just not helpful at all. Someone who Googles “best gaming laptop” wants to make a decision on which laptop to buy and wants YOU to help them make it.

A bunch of facts doesn’t help them at all.

Imagine you went into Best Buy and asked them “hey, what’s the best gaming laptop”? And the sales assistant just said “this one is an excellent choice”, “it’s powerful”, and “it uses the Intel Core I7 processor”.

You’d be like “uh, ok. So what?”.

You need to actually EXPLAIN what all of these things mean and tell them why they make it a good product to buy.

You could add things like:

• Benefits: What are the good things that come from an I7 processor? Faster gaming? All-day battery? I really don’t know. I don’t play computer games.
• Comparisons: Why is this laptop better than competitors?
• Key Details: It’s well constructed? With what? Why are those materials good? How do they work? What are the benefits of those materials, anyway?

Depth matters.

If not, I wouldn’t have spent all week writing this 10,000 word guide on how to start a blog. I would’ve gone back to that beach resort in Mexico I just went to a few months back and started jet skiing again.

Alas, here I am…just kidding, I love all of you.

When all else fails, you can always improve content with:

• Benefits
• Opinion
• Explanation
• Experience
• Practical tips

Add as much of this into your articles as possible.

I want to leave you with one last blog post writing tip here. This is more to do with processes rather than the content itself.

It’s a process Colin and I have trademarked called the Content Assembly Line.

If you approach your content system like an assembly line, you will find success. It’s all a matter of putting the work.

Remember, blogging is both a content quality game AND a content volume game. The more quality content you create, the more success you’ll have.

And you can assemble more blog posts by using an assembly line. That’s how all major chains and large businesses succeed, right? Standardized processes.

Everyone’s processes will vary slightly, but in general, you need to follow an assembly process like this:

1. Keyword research to find topics
2. Writing outlines
3. Writing your content
4. Editing it
5. Publishing
6. Monitoring it for rankings
7. Updating

And, in the beginning, write everything from a blog template. I highly recommend using at least a basic content management system like Trello or Notion to create content and run your business.

Create SOPs and guidelines that you follow strictly. And whenever you hire a new writer, make sure they fully understand your processes. This also ties back into that content plan I asked you to make earlier. When you’re writing blog posts from a plan, it’s a lot easier to get more content out faster. And that’s how you’ll find success.

AI will always have its place in content writing, but it’s not the miracle solution that everyone thinks it is.

AI writes in a super stiff tone, it doesn’t know what’s valuable to a reader, and it’s very repetitive. It’s also super cringe with its humor. Sites relying on AI content are getting destroyed in Google’s ranking these days.

AI is a great way to assist you in writing content. But you’re always going to need humans to outline, generate, and edit articles. And you’re definitely going to need humans to add expertise and opinion into your articles.

Most of our students who want to start a blog ask me how blogs are even making money.

That’s a great question.

Let me answer it quickly, so you understand how a successful blog can earn $5,000, $10,000, or even $50,000 a month or more.

The most common ways to monetize a blog online are:

That was a huge article. But it was a ton of fun to write, and I really hope you got a ton of value from it.

This is your roadmap to starting a blog, achieving financial success, and being your own boss working anywhere at any time you want.

Thousands of students in Blog Growth Engine have used this exact same process to start blogging and are living that dream right now.

Now you know it’s possible, and you know how to do it. All you need to do is start putting in the work.

If I were you, I’d start doing this now:

A: A beginner can start blogging relatively easily, so long as they have the right knowledge. Starting a blog requires finding a niche, doing keyword research, getting a blog domain and web host, and setting up a personal blog website. You only need a few blog pages to get your website up, and with a WordPress theme like Kadence, it takes just a few clicks. Once your site is ready, just start writing topics for your blog online, and you are set.

A: Bloggers get paid in a few different ways. Some make money from ads. In this case, they’d run ads on a blog post and get revenue from Google for everyone that views that blog post. Others make money from affiliate partnerships. They might write a blog post promoting a product, and if someone clicks a link in that blog post and buys a product, they’ll receive a commission.

A: It’s difficult to start a blog for free, but it can be done. You would need a free blogging platform, a free domain name, and a free WordPress theme. There are some free platforms out there like Blogger, but we don’t recommend them. If you’re serious about starting a business, you need to pay for it.