What is YouTube monetization
Monetization on YouTube allows creators to earn money through advertisements, channel memberships, Super Chat, and merchandise shelf. To unlock these features, you need to join the YouTube Partner Program (YPP).
YouTube partner program eligibility criteria
Before you can monetize your YouTube channel, you must meet the following eligibility criteria set by YouTube:
- Follow all YouTube monetization policies: Adherence to all YouTube’s policies and guidelines is mandatory. This includes community guidelines, terms of service, and copyright laws.
- Live in a country or region where the YouTube Partner Program is available: Check if the YouTube Partner Program is available in your country. YouTube offers this program in many, but not all, countries.
- Have more than 4,000 valid public watch hours in the last 12 months: Your content must have accumulated over 4,000 watch hours from the public in the past year.
- Have more than 1,000 subscribers: Your channel needs at least 1,000 subscribers.
- Have a linked AdSense account: To receive payments, you need to have an AdSense account linked to your YouTube channel.
How to apply for monetization on YouTube
Once you meet the eligibility criteria, follow these steps to apply for monetization:
- Step 1: Enable 2-step verification
Ensure your Google account has 2-step verification enabled. This security measure is essential to protect your account.
- Step 2: Sign in to YouTube
Log in to your YouTube account where you wish to enable monetization.
- Step 3: Access YouTube Studio
In the top-right corner, click on your profile picture and choose “YouTube Studio.”
- Step 4: Navigate to monetization
In the left-hand sidebar, locate and click on the “Monetization” tab, which will take you to the monetization overview page.
- Step 5: Review Partner Program terms
Click “Start” on the “Review Partner Program terms” card and read through the terms. If you agree, click to accept them and proceed.
- Step 6: Sign up for Google AdSense
If you don’t already have an AdSense account, you will need to create one and link it to your YouTube channel. Click “Start” on the “Sign up for Google AdSense” card to begin this process.
- Step 7: Set monetization preferences
Click “Start” on the “Set monetization preferences” card. Here, you can select the types of ads you want to run on your channel. You can adjust these preferences later if needed.
Once you’ve completed the steps above, your channel will be reviewed by YouTube to ensure it complies with all policies and guidelines. This process may take a few days to several weeks. You will be notified via email once a decision has been made.
Maximising your earnings via YouTube
- Create high-quality content
Consistent, high-quality content is key to attracting and retaining viewers. Ensure your videos are captivating, informative, and well-edited.
- Optimise your videos for search
Incorporate relevant keywords into your titles, descriptions, and tags to enhance the discoverability of your videos. This will help increase your views and watch time.
- Engage with your audience
Engage with your audience by responding to comments, seeking feedback, and fostering a community around your channel. Engaged viewers are more likely to subscribe and watch your videos regularly.
Utilise social media, blogs, and other platforms to promote your YouTube channel. Cross-promoting your content can increase traffic to your videos.
Regularly monitor your YouTube Analytics to assess successful strategies and areas for improvement, optimising your content strategy accordingly.
Also read | Shiv Nadar’s bold vision: The quest to market Indian minicomputers in the US
Source How to earn money on YouTube: A comprehensive guide to monetizing your channel – Times of
