From Fan Funding to Shopping: More ways for creators to earn on YouTube

Expanding our YouTube Shopping affiliate program

For creators who are further in their YouTube journey, we’re expanding our YouTube Shopping affiliate program to all eligible US-based creators who are in YPP with over 20,000 subscribers. The affiliate program allows creators to feature products from other brands and creators in their content and be eligible for competitive commission rates on the sales of products tagged in their videos and Shorts.

We’ve partnered with over 50 brands (with more to come!) like Nordstrom, Sephora, Ulta Beauty, and Wayfair spanning beauty, tech, home and apparel whose products can be featured and tagged on videos and Shorts. That means the next time Andréa Matillano is talking about her favorite new lipstick, she can tag it directly in her video or Short to allow viewers to easily shop and then earn commission from sales generated on that content.

Being part of the YouTube Shopping affiliate program lets creators easily see which products are eligible for commission and track sales through YouTube Studio so they can spend more time creating and less time managing links. And by tagging the products featured in the video, their viewers can quickly scan helpful information, including pricing and product details, without leaving the video while they checkout on the retailer’s site. Eligible creators will see the option to join the affiliate program in YouTube Studio.