Dell ads demonstrate the power of doing – ET BrandEquity

Dell Technologies has announced its new ‘Back to School & College’ campaign, demonstrating the PC as a transformative tool that enables students to turn their ideas into reality.

Conceived by VML, the campaign is a continuation of Dell’s ethos of the ‘Doing is the New Learning’ series from previous years and falls under the foundation of Dell’s #PC4Education initiative, which aligns with the company’s vision of using technology to drive human progress.

Mayuri Saikia, director of marketing, consumer and small business, Dell Technologies, India, said, “Today, learning extends beyond the classroom. India’s young learners are stepping out, driven by a desire to make a real difference in society and the country. They are the future problem solvers and thinkers, passionate about creating meaningful change. Our campaign celebrates this spirit of innovation and reinforces our belief that young minds have enormous potential to steer our country towards progress and a brighter future.”

The two brand films, “Lamps” and “Mountains”, tell the stories of three students who come up with novel solutions to pressing subjects. The first film focuses on a young boy who, along with his friends, is inspired by a story of triumph over adversity to embark on a mission to improve access to light for children in rural communities. The second film highlights a young girl who understands the power of teamwork to address the waste issue in the mountains. This initiative turns into a success, drawing many participants who come together to make a difference.

The campaign will take an omni-channel approach, with brand films going live on Dell’s social media channels today. The videos will be promoted on multiple social media platforms such as YouTube, Facebook, Instagram & ShareChat catering to India and Bharat segments in Hinglish and four regional languages.

To bring the campaign’s concept to life, Dell is organizing a cleanup campaign in the Aravalli Hills to encourage mountain conservation and interact with both regular tourists and those who may visit other hills in the near future.

Watch the films here:

The Mountains film: