Browsing: Marketing
IBM is reportedly cutting staff in its marketing and communications division after CEO Arvind Krishna hinted last year that AI…
Today’s advertising landscape isn’t one that Don Draper would recognize. Tuck marketing faculty and alumni brand leaders weigh in on…
Email has become a ubiquitous communication platform that marketers have jumped on to reach their target audiences. Most brands understand…
‘Asos Your Way’ Asos is increasing its marketing spend by £30m in the upcoming financial year, with the additional investment…
Marketers will feel this one. LinkedIn has launched a new marketing campaign which focuses on the complexities of B2B marketing,…
Shannon Willett Jamie McCarthy/Getty Images Layoffs have hit Peacock’s marketing department. An estimated 50 staffers have been let go as…
By Saurav Agarwal The influence of artificial intelligence has proven to be a transformative force, redefining the boundaries of what…
Meta [will] gain better targeting and optimization by using information from Amazon and stores that offer Buy with Prime to…
As UFC’s first-ever Official Global Stem Cell Therapy Partner, CPI will receive high visibility branding inside the world-famous Octagon during…
In a social media-dominated world, influencer marketing has become one of the most sought-after strategies for businesses today. According to…
