Blogger is first and foremost a blogging platform. But it’s also a feature-rich blogging platform that offers pre-built templates to help users easily build a well-designed blog and a beginner-friendly blog editor where users can customize their template. It also has built-in blog performance insights from Google Analytics as well as built-in monetization opportunities through Google AdSense.
Pre-Built Templates
To help make the process of designing your blog easy, Blogger offers templates. Granted, if you’ve ever used a website builder, you will likely find that its template library is pretty limited with just 12 templates to choose from—some of which are very dated. For this reason, those who have a specific look in mind might find other blogging and content management systems to offer more design flexibility, such as WordPress, Weebly, Wix or Squarespace.
Blog Editor
Blogger’s site editor is very easy to use, but this is largely due to its sheer simplicity. If you have used other website builders in the past, you might be disappointed to find that Blogger’s editor is not a drag-and-drop editor and is extremely limited in terms of customization capabilities. For example, its site editor only allows users to change the background image, the font and colors. It does, however, have a free stock image library. However, it is very small. Users will likely be better off using free stock image sites, such as Pixabay or Pexels for free images.
Performance Statistics
What’s nice about Blogger, compared to many other blogging platforms, is that it has built-in performance statistics. It integrates with Google Analytics, giving users a free and comprehensive view of their performance data, such as traffic volume, page views by URL, reader location, bounce rate and time on page. Together, these give users a good insight into how their content performs, and which content performs best.
Google AdSense
Blogger uniquely incorporates Google AdSense into its user dashboard, giving users an easy way of monetizing their blog with banner ads. To connect, simply go to “Earnings” from the left-hand menu option. There, you will be prompted to connect your Google AdSense account, if you already have one. Otherwise, you will be prompted to create a free AdSense account. Learn more about how to start a blog and make money.
Source: Blogger Review 2024: Features, Pros & Cons
