Choosing the perfect client is as challenging as it is for the clients to choose the perfect photographer. Still, it’s not impossible. In his recent video, Justin Mott shares hard-earned lessons from over two decades as a freelance photographer. He dives into the red flags all freelancers face and how to navigate them. Whether you’re just starting out or have been freelancing for years, these insights can help you avoid pitfalls and spare yourself from a lot of stress.
Freelance red flags to watch out for
Justin opens with a universal truth: red flags are everywhere in freelance work. While not always deal-breakers, they often signal underlying issues that can derail a project. Here are the red flags Justin highlights:
Generic email blasts
If a client sends a vague email that doesn’t address you personally, it’s a sign they’re likely shopping for the cheapest freelancer, not the best one. This could mean they’re not prioritizing quality, but also they likely won’t be able to afford you if you’re on the pricier side. You can send them your rates, but keep in mind that you likely won’t achieve a deal.
No mention of a contract
A missing contract is a major red flag. It suggests a lack of professionalism and can lead to misunderstandings or payment issues later. It doesn’t have to be mentioned in the first email, but it definitely should as your conversation moves on and if you start arranging the shoot. Always ensure terms are not only clear but also documented!
Lack of photography guidelines
If a client doesn’t provide guidelines, it’s often a sign of disorganization. This can spill over into the project, creating chaos in planning, shooting, or payments. Not to mention, you’ll end up stressed and burnt out as hell!
No pre-production meeting
A quick call or meeting is vital for aligning expectations and establishing rapport. Without this, miscommunication is almost guaranteed. Justin emphasizes that even a short conversation can foster mutual respect and smoother collaboration.
Everything feels rushed
Tight deadlines can indicate poor planning on the client’s part. While some rush jobs are unavoidable, constant urgency usually means undervalued time and effort. And once again – lots and lots of stress that could have been avoided.
No mention of usage rights or budget
If clients avoid discussing the scope of usage or fees, it’s a red flag that they might not value your work or understand industry norms.
Lack of basic manners
Rude or dismissive communication is a clear warning sign. If respect is missing from the start, don’t expect it to suddenly appear when you start working together.
Navigating projects with red flags
Justin admits that, sadly, avoiding these red flags entirely might not be realistic, especially early in your career. However, he shares practical strategies to manage these situations:
- Prepare for the worst: Build extra time into your schedule for delays or issues. Assume things may take longer than expected and plan accordingly.
- Document everything: Keep written records of all agreements and key decisions. Follow up phone conversations with email confirmations to avoid misunderstandings and have written proof if needed.
- Shoot additional coverage: Capture more than requested to safeguard against vague instructions or unexpected edits later.
- Politely suggest improvements: While this can backfire, constructive suggestions often enhance collaboration. If they’re met with resistance or rudeness, it might be a sign the client isn’t a good long-term fit.
Setting boundaries and knowing your worth
Justin reflects on his ability to be selective with clients at this stage in his career. For newer freelancers, he suggests focusing on building experience but being mindful of personal limits and boundaries. Prepare for potential issues, but know when to walk away from clients who show consistent disrespect or disorganization.
Last but not least, Justin reminds you that freelancing can be unpredictable, but you don’t have to navigate it alone. Sharing stories and learning from one another helps the community grow. So, connect with other photographers, exchange experiences, and seek advice and guidance, regardless of whether you’re new to photography or not. After all, you know what they say – a trouble shared is a trouble halved!
[Lessons from 20+ Years as a Freelancer | Spotting Red Flags | Justin Mott]
Source: Avoid these seven red flags every freelance photographer should know
