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Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in calls for SEO and PPC to work together. The difference in 2024? There’s an elephant in the room: AI. Google’s organic and paid sides are both rushing to adopt AI. From Search Generative Experience (SGE) to Gemini (formerly Bard), the SERP results for both paid and organic are evolving almost daily. This is sparking unrest for paid and organic marketers alike – and putting an even bigger emphasis…
How to make a good LinkedIn profile – things to keep in mindHere’s a few ideas on how to make a LinkedIn profile that both promotes you and your freelance business:Great photos – a professional photo will show who you are and is part of your brand image. It should be a photo of you on your own with a neutral background and good lighting. Remember, you can set a background photo as well as a profile picture. Ask for recommendations – if you’ve worked closely with a client and you know they’re happy with your work, why not request…
Artificial intelligence has been a major player in transforming the retail landscape. A 2023 report by McKinsey found that in the retail and consumer package goods sectors, the prospective economic impact amounts to $400 billion to $600 billion a year. Additional analysis and estimates from McKinsey put generative AI contributing to $310 billion in additional value for the retail industry by bolstering performance in marketing and customer interactions. As consumers look to more personalized shopping and companies look to enhance their customer experiences, Klarna has been at the forefront of integrating AI. The company was the first European company and…
Check out the companies making headlines in midday trading. JPMorgan — The bank fell 5% after disclosing that its net interest income level could fall short of Wall Street analysts’ expectations in 2024, despite beating both top- and bottom-line estimates in its last quarter. CEO Jamie Dimon also underscored the danger of inflationary pressures. Wells Fargo — Shares of the bank inched lower by less than 1% after it reported a decline in net interest income during the first quarter. Wells Fargo did beat analyst expectations for its first-quarter adjusted earnings and revenue. BlackRock — Shares of BlackRock fell nearly…
Recently, Bonaventure Dossou learned of an alarming tendency in a popular AI model. The program described Fon—a language spoken by Dossou’s mother and millions of others in Benin and neighboring countries—as “a fictional language.”This result, which I replicated, is not unusual. Dossou is accustomed to the feeling that his culture is unseen by technology that so easily serves other people. He grew up with no Wikipedia pages in Fon, and no translation programs to help him communicate with his mother in French, in which he is more fluent. “When we have a technology that treats something as simple and fundamental…
The quilt Cliff Palace Dreams is being displayed at the AQS QuiltWeek in Paducah, Kentucky. (Courtesy photo) Quilt was inspired by the Cliff Palace in Mesa Verde The local Blocks Without Borders Art Quilt Group has been named semifinalist at the 2024 AQS QuiltWeek in Paducah, Kentucky. The competition will be held April 24-27 at the Schroeder Expo Center. The group has been selected to display their quilt, Cliff Palace Dreams, along with 387 other quilt groups. According to quilt group member Judith Swain, the group started about eight years ago, and the women who joined didn’t know much about…
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Lack of money is one of the greatest drivers behind stress and anxiety that Gen Z experience todaygetty Have you found yourself asking a family member for money to tie you over until your next paycheck, within the past year? If you have, you don’t need to feel embarrassed. You’re one of nearly 45% of Americans who’ve had to ask their relatives for financial support due to the rising cost of living in the past year. This explains a simultaneous rise in popularity of side jobs and side hustles as a means to make extra money. Being tight on cash—especially…
Reading Time: 3 minutes In the rapidly evolving world of online betting and gambling, affiliate marketing has emerged as a cornerstone for growth and success. The 1win Partners affiliate program, a direct advertiser established in 2017, is at the forefront of this revolution, offering lucrative opportunities for monetizing betting and gambling traffic. This article delves into the essence of 1win Partners, highlighting its unique features, how to join, maximize your advertising efforts, target optimal GEOs, and leverage top traffic sources for unparalleled success. Overview of the Affiliate Program 1win Partners stands out as a beacon for affiliates looking to…
Marketers will feel this one. LinkedIn has launched a new marketing campaign which focuses on the complexities of B2B marketing, and how people outside of the industry have no clue what we’re talking about. LinkedIn’s “No One Knows What You Do” campaign highlights various stories of often misunderstood elements of modern B2B selling. Which, for anyone who reads SMT regularly, will no doubt be familiar. Look, there are a lot of acronyms and odd terms, and it can be baffling for those outside of the industry. But every sector is always evolving, and there are always going to be advances…
