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New Orleans, April 24, 2024 (GLOBE NEWSWIRE) — New Orleans, Louisiana -Search Influence earned 2024 Google Premier Partner status, for the ninth year in a row, reaffirming the SEO and digital marketing agency’s position as a leading force in the digital advertising space. Each year, Search Influence must demonstrate that they deserve to remain in the top 3% participating agencies in the United States that embody the highest level of client excellence.The Google Partners program is designed to acknowledge and reward high-performing digital marketing agencies and professionals who demonstrate advanced skills and expertise in Google Ads. Active in over 60…

A study by consulting firm McKinsey and Company found that more than a third of the U.S. workforce identifies as independent workers. While a large portion of those are jobs like delivery driving or dog sitting, an increasing number of freelance workers are in white-collar positions, like marketing. Shannon Denton is the CEO and co-founder of Atlanta-based Wripple, a freelance platform for creative professionals in marketing. New data released by Wripple shows that both contractors and the companies they work with see room for growth in freelance work. Denton joined “All Things Considered” to discuss the survey data’s insights and…

Polypharmacy, or the concurrent use of five or more medications, is common in older adults and increases the risk of adverse drug interactions. While deprescribing unnecessary drugs can combat this risk, the decision-making process can be complex and time-consuming. Increasingly, there is a need for effective polypharmacy management tools that can support short-staffed primary care practitioners. In a new study, researchers from the Mass General Brigham MESH Incubator found that ChatGPT, a generative artificial intelligence (AI) chatbot, showed promise as a tool to manage polypharmacy and deprescription. These findings, published April 18th in the Journal of Medical Systems, demonstrate the…

EUR/USD posts modest gains near 1.0700 on the weaker USD on Thursday.  US Durable Goods Orders increased by 2.6% MoM in March vs. 0.7% prior; Core Goods rose by 0.2% MoM, worse than expected.  The dovish stance of the ECB, which sticks to plans to cut interest rates this year, weighs on the Euro. Traders will monitor the release of US Q1 GDP growth number data. The EUR/USD pair hovers around the 1.0700 psychological level on Thursday during the early Asian session. The modest uptick of the major pair is supported by the softer US Dollar (USD). Later in the day, Germany’s GfK Consumer Confidence Survey…

Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the CoreNet library, and four instruction tuned models. Apple uses a layer-wise scaling strategy that is aimed at improving accuracy and efficiency. Apple provided code, training logs, and multiple versions rather than just the final trained model, and the…

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One of the benefits of becoming a registered nurse (RN) is the ability to pick up extra work on top of a full-time staff position to earn extra cash. Nursing side hustles are a great way to use your skills and free time to supplement your income. Read on to learn about the top side hustles for nurses.    1. BLS/PALS/ACLS Instructor   Working as a BLS, PALS, or ACLS instructor is an easy way to earn some extra cash. RNs must be certified for most jobs, so transitioning to an instructor role is easy.  You will need to complete an…

A playground. A high school athletic foundation. A golf foundation. A Catholic church. A local Knights of Columbus chapter. An etiquette organization. A local youth sports complex.   Louisiana lawmakers have allocated $406 million in state funding for pet projects like these since 2020, according to an Illuminator review. But two-thirds of that money is in limbo because the entities slated to receive the funding haven’t filled out the proper state paperwork for years. The state may have to claw back $103.5 million from dozens of organizations that haven’t submitted documents to the state showing how they spent the cash, according…

PHILADELPHIA, PA — DMi Partners, a leading marketing agency, has garnered significant recognition in the 2024 US Partnership Awards, securing Silver for Best Affiliate Marketing Strategy and Bronze for Best Affiliate Program Optimization. The awards, a collaborative effort between Hello Partner and PerformanceIn, spotlight standout achievements in the realm of partnership marketing. The Silver award celebrates DMi Partners’ collaboration with Minted and impact.com, marking a milestone in affiliate marketing strategy. This alliance aimed to boost Minted’s sales across various segments, including holiday cards, stationery, weddings, and children’s items. By leveraging impact.com’s advanced partnership management platform, DMi Partners was able to…

X Corp, formerly known as Twitter, was sued in federal court in Florida on Monday by a legal-marketing company that claims the social media giant’s new name infringes its trademark incorporating the letter “X.” The lawsuit by X Social Media claims that X Corp, which owner Elon Musk began rebranding to X from Twitter in July, was likely to cause consumer confusion. The case appears to be the first of what could be numerous trademark disputes with Musk’s company over the letter “X,” which is commonly used in tech branding. “X” is included in hundreds of federal trademarks owned by…