Author: admin

As many, if not all, dealers know, several market conditions are creating uncertainty in the automotive retail industry. From normalizing inventories to electric vehicle sales and service, dealers must utilize the full potential of their marketing strategies to stay ahead and capitalize on the opportunities before them. Joining us today on Driving Solutions is John Fitzpatrick, CEO of Force Marketing, who discusses how automotive marketing methodologies are changing and adapting in light of these developments. Come hear John speak at the upcoming J.D. Power Auto Summit 2024 on Thursday, Feb. 1, at 11:15 a.m. PST. Key takeaways:  1. John first…

In the ever-evolving world of search engine optimization (SEO), the role of artificial intelligence (AI) is becoming increasingly crucial. AI-powered tools have the ability to analyze vast amounts of data, provide valuable insights, and streamline SEO workflows. If you’re looking to stay ahead of the game and optimize your website for search engines in 2024, then read the article till end. ToolKey FeaturesUse CasesPricingSurferAI content optimization, keyword researchOptimizing SEO content, improving search rankingsStarts at $59/monthSemrushAI-powered SEO rank tracking, competitor analysisMonitoring keyword rankings, analyzing competitor strategiesStarts at $99.95/monthSEOptimerAI-powered SEO audits, website analysisIdentifying SEO issues, optimizing website performanceStarts at $19.95/monthAhrefsAI competitor research,…

Gettygetty Many Forbes readers are familiar with Malt, the largest independent talent or freelance marketplace operating in Europe. Under the leadership of co-CEOs Vincent Huguet and Alex Fretti, Malt has grown well beyond its beginning as a French IT startup and has become a freelancing juggernaut operating across the EU and UK. It’s done so through a combination of acquisitive and organic growth, for example, creating an European-wide independent management consulting arm headquartered in London, built on its purchase of the well-known German consulting platform Comatch. Malt is the best examples of the “Glocal” model in freelancing, investing in local…

ChatGPT-4 is not a reliable source for answering patients’ questions regarding cancer, a study published April 24 in The Lancet Digital Health found. Researchers led by Danielle Bitterman, MD, from Mass General Brigham in Boston, MA, found that ChatGPT-4 generated acceptable messages to patients without any additional editing by radiation oncologists 58% of the time, and 7% of responses generated by GPT-4 were deemed unsafe by the radiation oncologists if left unedited. “Taking the collective evidence as a whole, I would still consider generative AI for patient messaging at its current stage to be experimental,” Bitterman told AuntMinnie.com. “It is…

USD/CHF drifts lower to 0.9145 on the softer US Dollar on Thursday.  The hawkish tone of the US Fed has lifted the USD, creating a tailwind for the pair.  Switzerland’s ZEW Survey Expectations rose to 17.6 in April, compared to 11.5 prior. The USD/CHF pair trades on a weaker note near 0.9145 during the early European session on Thursday. Traders seem to prefer to wait on the sidelines ahead of the release of the US preliminary Gross Domestic Product (GDP) Annualized for the first quarter (Q1) later in the day. In the meantime, any development surrounding escalating tensions in the Middle East might boost safe-haven…

An animated avatar generated by the AI video platform Synthesia.SynthesiaNvidia-backed artificial intelligence firm Synthesia on Thursday unveiled a new wave of AI-generated digital avatars that can convey human emotions using a user’s text inputs.The company said its “Expressive Avatars” can blur the lines between the virtual world and real characters. It aims to eliminate cameras, microphones, actors, lengthy edits and other costs from the professional video production process. Synthesia has a studio in London, where actors read scripts in front of a green screen to train the system.In one demonstration, the company showed three lines of text being inserted into…

ST. PETERSBURG, Russia (AP) — Several dozen kids — 48 girls and one boy, from first-graders to teenagers — gathered recently at a gymnasium in northern St. Petersburg for a hobby horsing competition. The event looked exactly like a proper equestrian competition, but instead of a horse they rode a stick with a horse’s head.Hobby horsing aficionados say one can buy a stick horse or make one from scratch.The Russian Federation of Hobby Horsing, which organized the competition, says on its website that the discipline comes from Finland and that it’s more of a grassroots movement rather than a professional…

The beauty of side hustles is that they’re flexible, fun and tailored to your own skills and interests. And the best part? You’ll have the chance to make money doing something you love.Credit: Krakenimages.com, soranop nittayapakorn, Velishchuk Yevhen, Riza Nurlailla – ShutterstockIt’s not uncommon for students to dip their toes into entrepreneurship. In fact, our latest National Student Money Survey found that 36% of surveyed students had their own side hustle or business. And it’s not surprising when you consider the advantages of starting a side hustle.For starters, they’re usually flexible, focused on your favourite interests and add a lot…

Everyday expenses and housing costs, including rent and mortgage payments, are the biggest reasons why people are unable to save for retirement. WASHINGTON — About one-quarter of U.S. adults age 50 and older who are not yet retired say they expect to never retire and 70% are concerned about prices rising faster than their income, an AARP survey finds. About 1 in 4 have no retirement savings, according to research released Wednesday by the organization that shows how a graying America is worrying more and more about how to make ends meet even as economists and policymakers say the U.S. economy…

By Sayantan Guha Sports Marketing has evolved with the sport itself, consumption of the games have changed, emotions around the games thrived with one big generational rivalry that made way for bigger stars. Now brand loyalty has built on individual stories that drive the collective narrative. Characters have been woven around the game understanding consumption patterns which has now become an integral part of sports marketing. Today cultural personalisation is the name of the game, we are at an age globally where aspirations have truly come home, hence to build aspirational narratives, recognitional and adulation of stories closer to home…