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Get marketing news you’ll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions, and more.Hires and departuresIPG Health’s Studio Rx named Andy Titus executive director of experience design and Brian Pellicone management director. Titus is a Victoria’s Secret alum, while Pellicone joins from the agency Oliver.Stagwell elevated Ray Day to the role of executive chairman of Allison Worldwide. He remains vice chair at…

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first video uploaded to the platform was “Me at the zoo”, featuring Karim. By the years end, YouTube was hosting over two million videos per day on its website and was averaging over 20 million daily active users. It wouldn’t be long before Google scooped up YouTube, acquiring the startup for $1.65 billion in late 2006. What was considered at the time to be a huge…

Using relevant, targeted Instagram hashtags helps the Instagram algorithm work for you. When you effectively categorize your content, Instagram can more easily put it in front of the right audiences. It’s no secret that the right hashtags can supercharge your Instagram marketing efforts. But what makes a hashtag “right” for your brand? And how many should you include? This article provides a list of trending Instagram hashtags for 2025 and offers tips on selecting the right, most effective hashtags for your posts. What are Instagram hashtags? Hashtags are snippets of text created using the “#” symbol. When you add a…

Structured hybrid is the new ‘remote work’ for most large employers with a headcount of more than … [+] 500getty Remote work has undergone significant changes over the years. To begin with, most people were physically going to work in the office. Then during and shortly after the pandemic, the majority of knowledge workers operated from home. Following this, from 2022 onwards, remote work appeared to decline and give way to hybrid working models in many companies, while other employers opted to take the full return-to-office (RTO) approach. Meanwhile, a much smaller number of companies still offer fully remote work.…

We’ve seen plenty of conversations lately about how AGI might turn on humankind. This misalignment could lead to the advanced AI escaping, replicating, and becoming smarter and smarter. Some also hypothesized that we might not even know whether we’ve reached AGI, which is the advanced general intelligence holy grail milestone these first versions of ChatGPT will lead to. That’s because AGI, once attained, might hide its true intentions and capabilities.Well, guess what? It turns out that one of OpenAI’s latest LLMs is already showing signs of such behaviors. Testing performed during the training of ChatGPT o1 and some of its…

EUR/USD gives up gains on Friday, settling near 1.0550 after reaching 1.0600. Pair remains above the 20-day SMA, keeping the short-term outlook slightly positive. RSI stays flat in negative territory, while MACD shows rising green bars, hinting at bullish momentum. The EUR/USD pair retreated on Friday after briefly testing highs around 1.0600, ending the session near 1.0550 but still holding above the 20-day Simple Moving Average (SMA). This level continues to provide critical support, suggesting that the short-term outlook remains somewhat constructive despite Friday’s pullback. Technical indicators present mixed signals. The Relative Strength Index (RSI) remains points in negative territory,…

HubSpot has signed an agreement to acquire Frame AI, saying it aims to help go-to-market teams “transform conversations into actionable intelligence.” Frame AI’s artificial intelligence (AI)-powered conversation intelligence platform uses unstructured data like emails, calls, meetings and conversations to provide insights and intelligence that enable businesses to anticipate customer needs and deliver better experiences, the companies said in a Friday (Dec. 6) press release. Upon completion of the transaction, these capabilities will join HubSpot’s AI-powered platform that includes engagement hubs, customer relationship management (CRM) and a connected ecosystem of resources for customer-facing teams, according to the release. “While structured data has long been…

Cowley College is thrilled to host its first-ever Robotics Competition in Cowley County on December 13th, expanding on the success of our annual Spring event in Sumner County! This program aims to ignite a passion for technology among middle school students, especially those from rural communities, by offering hands-on experiences in robotics, automation, and AI. The competition will feature a Basic No-Coding Track that is accessible for all students. Another addition to this event will allow supporters to now “Adopt a Robot” by purchasing a robot from our Amazon wishlist. Each robot will be used directly in our classrooms or…

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When Alexandra Rutkay, a makeup artist from New York, hit a parenting milestone — her son turning 18 months old — she was excited to swap her practical diaper bag for her long-forgotten designer purses. However, during a family dinner in August 2021, the practical needs of parenting clashed with her fashion desires. “I realized I couldn’t shove wet wipes, snacks, and an emergency pull-up into my sleek Saint Laurent crossbody,” recalls Rutkay, now 41. “I was so mad about it. I thought, ‘There has to be something better for us moms. Everything is so frumpy and stupid and nothing…