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This is the published version of Forbes’ CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. Advertising in big events like the Super Bowl, if done right, can give a huge jolt to a company’s exposure and brand recognition. Shopping app Temu seemed to meet that objective with flying colors. With a colorful animated ad featuring a sprightly jingle (which is also an earworm), the company immediately got noticed. What also made viewers take notice was the multiple times the ad played during…

Just when you thought the differentiation of influencer marketing was complete, a new form is adding virtual sugar to the hype: AI model influencers. These characters created using generative AI are set to revolutionize the influencer business. As flexible, fast and cost-effective as virtual creators are, it is hardly surprising that more and more brands want to work with them. Virtual models have been around for some time, and access to AI image tools such as Midjourney has made it possible for non-professionals to create virtual characters, which has led to a sharp rise in AI creators. AI technologies are also…

(Photo Credit: Photo 30750982 © Ruslangrumble | Dreamstime.com) By Nathaniel Leigh RCMP Mar 25, 2024 | 1:17 PM Alberta RCMP is participating in Alberta Community Crime Prevention Association’s Fraud Prevention Month. Mounties are sharing information and resources to help you protect yourself from mass marketing and phone scams like fraudulent telemarketers, mass mail outs and work from home scams. They are sharing tips to remind residents to not provide any personal information to unknown callers, learn the warning signs of caller ID, email, and website spoofing, and to keep in mind you have a right to say no to any…

<”h2″ class=”KeyTakeaways-title type-heading-four mb-6″> ”Keyessional expenses, and some offer generous rewards and perks.;When choosing a business credit card, it’s important to budget for an annual fee, review top rewards categories, and determine if the card will actually benefit your business.;Freelancers who rely solely on freelance income may benefit from using a business credit card, but it’s important to compare different options before choosing one.” colors_variant=”blue”]If you’re one of the many Americans who freelance or own your own business, you might find a business credit card a useful addition to your wallet. They are a great financial tool for separating your…

Freelancing has become hot. Work platform Upwork found that last year, freelancers made up 38% of the U.S. workforce — 64 million of us did freelance work in 2023 (up 4 percentage points from 2022, to boot). We must be onto something — and indeed, freelancing comes with great perks. Unfortunately, it also comes with drawbacks. Here are three you should know about, as well as how to manage them.1. No paid time offAdmittedly, I wasn’t always privy to loads of vacation time in my non-freelance jobs — tiny nonprofit museums aren’t exactly known for their employee benefits. But even…

By Shiva Bhavani Influencer marketing is not a new concept, but it has evolved significantly in the past few years. Influencer marketing is the practice of collaborating with individuals who have a large and engaged following on social media platforms, such as Instagram, YouTube, TikTok and others, to promote a brand, product, or service. Influencer marketing can help brands reach new audiences, increase brand awareness, generate leads and drive sales. According to a report by Influencer Marketing Hub, the influencer marketing industry was expected to grow to approximately $21.1 billion in 2023, and to reach $69.92 billion by 2029, at…

Deadline: April 5, 2024 Applications are open for the EJC Solutions Journalism Accelerator Freelancers Call 2024. The 2024 Solutions Journalism Accelerator Call delivers grant funding for freelancers and facilitates research opportunities to support solutions-focused development journalism. European Journalism Centre’s objective is to support and empower 12 journalists or small teams of journalists to create and disseminate impactful stories, through a Solutions Journalism approach. They will provide new insights, shed light on underreported topics, focus on the Global South and explore global development issues. The EJC understands the significant role that journalism plays in informing people about big societal topics and…

The waters are never calm in the realm of advertising and affiliate marketing. To stay afloat, you need to keep swimming along with the new affiliate marketing trends for 2024 and creative marketing techniques that are being brought by the never-ending tide. In such a scenario, having a life vest to hold on to sounds quite good. So here comes one with the name PropellerAds on it.  We are talking about a multisource ad platform with 12 billion daily impressions, thousands of ad campaigns launched on desktop and mobile daily, exclusive ad formats, machine learning optimisation tools, and a 1.5…

Artificial intelligence continues to raise questions about the future of workforce disruption, but it’s also creating new opportunities — and new challenges — for freelancers and the companies that hire them.AI-related skills are increasingly in demand on freelance platforms like Fiverr and Upwork, which are seeing surges in companies searching for help with everything from AI modeling, AI-generated content and developing new AI chatbots.  In the second half of 2023, searches for “AI reels” skyrocketed 1,646% and searches on Fiverr for “AI influencer” grew by 3,037%, according to data provided by Fiverr. Other searches from July 2024 through January of…

Philippines-based super app GCash and PayPal have partnered to facilitate freelancers and MSMEs to withdraw their PayPal funds through GCash.   Micro and small to medium-sized enterprise (MSME) business owners and freelancers can now transfer and withdraw their PayPal funds at no additional charge by simply linking their PayPal accounts to their GCash accounts. Funds can then be withdrawn from their GCash account within a day. A switch to mobile-based technologies With growing internet penetration and high mobile engagement in the Philippines, more Filipino mobile users are quick to adopt and embrace new mobile technology and services. Globe Telecom’s mobile…