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Source: Shutterstock What is the scariest number in B2B marketing? We used to think the scariest number was 8%, which is the percentage of the budget that B2B marketers invest in brand advertising. This is terrifyingly low, given the fact that brand is the best way to influence the 95% of buyers who aren’t ready to buy today. But we’ve got a new number in B2B that will send even more shivers down your spine. A number so horrific that it drops the jaws of every B2B CMO we meet. That number is… 16%. This is the average ‘alignment’ between…
Covid has severely exacerbated existing structural problems and inequalities in cultural work, opening a ‘critical juncture’ in cultural policy – a period when existing policy discourse and structures are challenged and new policy ideas emerge. Since 2020, many policy measures have been discussed to address the issue of precarity in cultural work, including freelance work. But despite the renewed concern, there has been little progress in pinpointing and implementing concrete policy solutions. So, King’s College London researchers working on the Sustainable Cultural Futures project sought to bridge this gap in the context of UK cultural policy. Our research investigated policy solutions…
Paying attention to the progressive steps of Chat GPT and artificial intelligence overall may not seem necessary to some dealers, but its importance should not be understated. While the impact that AI and especially Chat GPT will have on auto retail is not fully known, the technology is moving forward with increasing speed and arguably at alarming rates. In a recent news release, IDTechEx said the potential for this technology to both improve working environments and reinvent socializing (within an automotive context) is “promising.” “Cars that can judge the difference between people and signposts are becoming more common on the…
(Bloomberg) — The world’s biggest bond market was hammered anew, with the two-year yield briefly hitting 5% after Jerome Powell signaled policymakers are in no rush to cut interest rates.Most Read from BloombergTreasury yields climbed to fresh 2024 highs as the Federal Reserve chief said it will likely take longer to have confidence on inflation — adding that it’s appropriate to give restrictive policy time to work. The dollar saw its best five-day gain since October 2022, while the slide in stocks from a record deepened.Powell’s remarks represented a shift in his message after a third straight month in which…
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AI influencers and models will soon be able to battle it out for the title of Miss AI. The beauty pageant is the first of its kind, and would judge AI models based on their looks, content, social media presence, and clout. It would also consider the technical expertise that went into the crafting of the model and their profile.Miss AI is a project developed by the World AI Creator Awards, and it’s their first contest. More competitions of the sort are planned to follow, including ones with a focus on fashion, and men. “AI models and influencers will be…
RUSSELL, Ky. (WSAZ) – Russell Area Technical Center students were named national champions in a sculpture competition.Students in the welding program swept the national competition with a metal sculpture with the theme of “Sparkling in the Stars, Celebrating 50 Years of the Space Shuttle Program.”“The nine kids who took the reigns on this thing, they just decided to own it,” said welding instructor Aaron Woolum. “To see them take pride in this project, see their commitment and their skills develop as it unfolded what we’ve got here in front of us.”Under the theme, the team of students created their own…
21. Rent out your home Get cash in hand on the first of every month recruiting a roommate to share living costs and/or rent.Not interested in a long-term houseguest? Websites including Airbnb make it easy to rent out a spare room, a wing of your house or a backyard cottage.Beth Everett and her husband, Glenn, built a cottage in their backyard in 2014 for their son Jordan to live in when he’s home from college. But while the studio sat empty, visitors to Portland, Ore., began renting the cozy space through Airbnb for $99 a night.Fox Lair, as it’s known,…
Death, Sex & Money lives: The long-running interview show hosted by Anna Sale debuts its first new episode at Slate today, April 16. Over the past 10 years, episodes of Death, Sex & Money have featured all manner of celebrities, from Jane Fonda and Kevin Bacon to Sonia Sotomayor, Madeleine Albright, and Gloria Steinem. But DSM guests are more often nonfamous people—Uber drivers, people whose pets died, a woman and her husband talking about how they handle her psychotic episodes. The show is officially relaunching at Slate with a conversation with a woman who was diagnosed as a sociopath in…
SAN FRANCISCO, September 12, 2023 – Fully committed to supporting its clients and the innovation economy, Silicon Valley Bank, a division of First Citizens Bank, today launched a new nationwide advertising campaign. The ‘Yes, SVB’ campaign is intended to increase awareness of SVB’s continued presence, ongoing commitment, experienced team and leadership position helping investors and innovators scale and succeed. SVB’s 40-year history and unmatched capabilities uniquely meet the demands of the innovation audience. “Despite what you might have read or heard, SVB is open and operating with the largest teams of dedicated bankers serving private equity, the innovation economy and the…
