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Gartner has identified three key priorities for CMOs to achieve marketing excellence in 2025: transcending disruption, elevating enterprise impact, and maximizing marketing yield. According to their survey, CMOs allocate nearly 40% of their budget to change and transformation activities. However, only 14% of CMOs are effective at market shaping, though companies with effective market-shaping CMOs are 2.6 times more likely to exceed revenue goals. The research also reveals that 58% of U.S. consumers feel misunderstood by brands, despite increased access to data and technology. While 95% of CMOs prioritize GenAI investments, Gartner emphasizes the need…

Actor Seo Yea-ji will hold her first fan meeting.Seo Yea-ji will meet with fans with ‘2024 SEO YEA JI 1ST FANMEETING ‘ at Seongam Art Hall on December 29th (Sun).In the poster released, Seo Yea-ji styled a red top and a hat with rich fur to add a lovely atmosphere and year-end sensibility. This adds to the expectations of fans at home and abroad who will spend a warm year-end with Seo Yea-ji.In particular, the ‘2024 SEO YEA JI 1ST FANMEETING ‘ is expected to be an unforgettable…

The tax office is going to start cracking down on sham self-employment from January 2025. If you work for yourself, or if you use freelancers in your business, what will the new approach mean to you? Seliz Demirci from GMW Lawyers explains.Legislation which determines who is “really” self-employed from those who have one employer and should be on contract was introduced eight years ago but has never been fully enforced.In the meantime, the civil courts have regularly been asked to rule on what defines an employment contract as opposed to a contract for services. The best-known example of this is the…

Your support helps us to tell the storyFrom reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it’s investigating the financials of Elon Musk’s pro-Trump PAC or producing our latest documentary, ‘The A Word’, which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.The…

Tayfun Coskun | Anadolu | Getty ImagesThis report is from today’s CNBC Daily Open, our international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. Like what you see? You can subscribe here.What you need to know todayNew highs for S&P and NasdaqU.S. markets were mixed on Monday. The S&P 500 and Nasdaq Composite climbed to new highs, but the Dow Jones Industrial Average dipped. Asia-Pacific stocks traded higher on Tuesday. Japan’s Nikkei 225 jumped around 2.1%, buoyed by chip-related stocks such as Tokyo Electron and Lasertec, which shrugged…

Remember HAL? For those whose memories may not go back that far, HAL (Heuristically Programmed Algorithmic Computer) was the murderous artificial intelligence (AI) machine in Stanley Kubrick’s 1968 film “2001: A Space Odyssey.” Based on stories by Arthur C. Clarke, the movie contains a segment in which HAL deliberately causes the deaths of several astronauts in outer space. HAL’s villainy was fictitious, but 56 years later it’s a different story. Artificial intelligence has moved ahead by leaps and bounds, so that now, although no such machine is known to be exhibiting homicidal tendencies, the potential dangers of artificial intelligence are…

1 / 3 Show Caption + Hide Caption – Service members pose for a group photo at Wheeler Army Airfield, Hawaii, Nov. 26, 2024. 8th Theater Sustainment Command hosted an opening statement contest for paralegal and lawyers to demonstrate their confidence at persuading panel members. (U.S. Army Photo by Staff Sgt. Kavon Prunty) (Photo Credit: Staff Sgt. Kavon Prunty) VIEW ORIGINAL 2 / 3 Show Caption + Hide Caption – U.S. Navy Petty Officer 2nd Class Jerusha Israel, a paralegal assigned to Region Legal Service Office North West, participated in a mock board at Wheeler Army Airfield, Hawaii, Nov. 26,…

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Jenny Jing Zhu first believed she could do something when she came across a business magazine article in a small rural village in China.Growing up in a house with no running water or electricity, Zhu had been inspired to become a business woman, convincing her family to let her move to Beijing so she could work and make her own money.3Jenny Jing Zhu has shared her best business advice for people looking to turn their side hustles into a careerCredit: Jenny Zhu3Jenny Jing Zhu was inspired by fashion designer Vera Wang when deciding to study fashion in New YorkCredit: Ivana…

Join me for an eye-opening conversation with Codie Sanchez, author of “Main Street Millionaire” and a master of building wealth through unconventional paths. Codie shares profound insights about the relationship between money, speed, and success, challenging common misconceptions about building wealth. From her experience in private equity to creating multiple successful businesses, she reveals how anyone can transform their financial future by thinking differently about money and business ownership. In this powerful discussion, we dive deep into what it really takes to build lasting wealth, the truth about happiness among millionaires and billionaires, and why your mindset about money might…