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How can you demonstrate ROI through engagement metrics when you’re giving the audience exactly what they don’t want to engage with?It’s no surprise then that over two-thirds of social marketers report being concerned about the ROI of their social activities. When brands measure success in ways that don’t add up, ROI will be hard to come by.Brands cling to engagement to demonstrate ROIWhich metrics does your organization most commonly use to demonstrate the return on investment of its social activities?In response to the question “Which metrics does your organization most commonly use to demonstrate the return on investment of its…
SPRINGFIELD, Ill. (WIFR) – The act protects independent contractors in Illinois.Starting July 1, freelance workers with products or services valued at $500 or more in a 120-day period are entitled to:A written contract with an outline of the products and services to be provided, including the dates by which they are to be completedThe rate and method of paymentFull payment by the date written in the contract or within 30 days of the completion of the serviceProtection from retaliation and/or other negative reaction for exercising rights under the FWPA“The Freelance Worker Protection Act establishes a framework of understandable and transparent…
Artificial intelligence has come to stay in the automotive sector, and Peugeot has just revealed that ChatGPT is now available in all models of the French brand, in 17 markets and 12 different languages. The French manufacturer pointed out that starting this Wednesday, in the brand’s main European markets: Germany, Austria, Spain, France, Italy, Portugal, and the United Kingdom, ChatGPT will be available for both new vehicles and customers of existing models, being provided through “over the air” updates, without the need to visit a dealership. By the end of July, the new artificial intelligence technology will reach the markets…
Last Updated: 12:00 PM EST Stocks are in the green so far in today’s trading session. Earlier today, Federal Reserve Chair Jerome Powell told the House Committee on Financial Services that he has “some confidence” about inflation moving lower, though he’s not ready to say that inflation is sustainably heading toward 2%. He also said that they’re close to agreeing on changes to the proposed Basel III rules. Basel III is a set of international banking regulations designed to strengthen bank capital requirements and risk management to prevent financial crises. However, they haven’t finalized these changes with the Federal Deposit…
Benj Edwards / OpenAI / Microsoft Microsoft has withdrawn from its non-voting observer role on OpenAI’s board, while Apple has opted not to take a similar position, reports Axios and Financial Times. The ChatGPT maker plans to update its business partners and investors through regular meetings instead of board representation. The development comes as regulators in the EU and US increase their scrutiny of Big Tech’s investments in AI startups due to concerns about stifling competition. Axios reports that on Tuesday, Microsoft’s deputy general counsel, Keith Dolliver, sent a letter to OpenAI stating that the tech giant’s board role was…
Feel free to click on the first Global Song Competition post in which we determined “Dirty Deeds Done Dirt Cheap” was Australia’s best ever contribution to music to learn the rules of this game. In short, we didn’t want to talk about the aftermath of the last regular season baseball series, so Andrew started a distraction contest to… …determine the greatest song of all time, based on my limited knowledge of music and other countries. First, we’ll go with the smattering of countries I can accurately point to on a globe and spell correctly—sorry, Kyrgustan (nope: it was Kyrgyzstan). If…
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Corporate technology leaders across industries have been spending big on generative artificial intelligence over the past year. Now, they’re looking for returns to go beyond efficiency gains to actual dollars and cents, even as many admit it isn’t clear if and when they’ll start seeing them. Corporate technology leaders across industries have been spending big on generative artificial intelligence over the past year. Now, they’re looking for returns to go beyond efficiency gains to actual dollars and cents, even as many admit it isn’t clear if and when they’ll start seeing them. A survey released today by professional-services firm KPMG…
Expanding our YouTube Shopping affiliate programFor creators who are further in their YouTube journey, we’re expanding our YouTube Shopping affiliate program to all eligible US-based creators who are in YPP with over 20,000 subscribers. The affiliate program allows creators to feature products from other brands and creators in their content and be eligible for competitive commission rates on the sales of products tagged in their videos and Shorts.We’ve partnered with over 50 brands (with more to come!) like Nordstrom, Sephora, Ulta Beauty, and Wayfair spanning beauty, tech, home and apparel whose products can be featured and tagged on videos and…
Artificial Intelligence (AI) has revolutionized various industries, and digital marketing is no exception. AI technology enhances how businesses connect with customers, offering unprecedented personalization, efficiency, and data-driven decision-making. As AI continues to evolve, it is crucial for businesses to stay informed about the latest trends and future predictions to leverage its full potential.Understanding the Role of AI in Digital MarketingAI refers to the simulation of human intelligence in machines programmed to think and learn like humans. In digital marketing, AI is used to analyze vast amounts of data, predict consumer behavior, and automate processes, resulting in more effective marketing strategies…
