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By Deepa Krishnan A persistent buzzword rapidly infiltrating jobs and industries, the resounding popularity of artificial intelligence (AI) heralds an exhilarating era for enthusiasts, marked by extensive experimentation and widespread adoption. In the realm of marketing, a noteworthy shift is underway already, with nearly all (98%) marketers harnessing the power of AI in various capacities. Amidst the backdrop of the AI in Marketing market projected to surge from $15.84 billion in 2021 to an estimated 107.5 billion by 2028, let’s delve into the upcoming AI-driven marketing trends that every forward thinking marketer must embrace in 2024. ‘Segment-of-One’ marketing: Elevate personalisation,…

Sky News has begun to slash its freelance budgets as bosses look to cut costs amid a decline in viewing figures.The Telegraph has seen evidence that the broadcaster has reduced its use of freelance workers in roles including producers and guest bookers.Staff have reported a sharp reduction in the number of shifts available in recent months.It comes as Sky News tries to reverse a slump in audience numbers as traditional TV viewing continues its decline.Figures seen by The Telegraph show Sky’s The News Hour with Mark Austin has pulled in just 47,000 viewers in recent months – less than a…

When Charlie Scharf took the reins at Wells Fargo five years ago, the bank was in turmoil. A series of scandals landed it in the regulatory doghouse — dealing a major blow to the 172-year-old firm’s reputation and leading to a multi-billion-dollar plunge in its stock market value. Fast forward to 2024: Wells Fargo looks like a different bank altogether — and despite Friday’s post-earnings decline, the turnaround is still humming. Wells Fargo tumbled more than 6% to under $57 per share after missing expectations on quarterly net interest income (NII), a key measure of lending profitability. Investors on Friday…

(The Hill) — Political momentum is building to regulate the spread of nonconsensual explicit deepfakes as the issue of digitally altered images has moved from a potential threat to a reality.   Several bipartisan bills introduced in Congress aim to mitigate the spread of nonconsensual explicit images made using artificial intelligence (AI), an issue that has not only plagued public figures and celebrities, but everyday people and even kids.   “The past year, it’s really been a new thing where it’s forced itself — where we’ve got a real big problem,” said Anna Olivarius, the founding partner of McAllister Olivarius,…

Good morning, and welcome to the Essential California newsletter. It’s Sunday, July 14. I’m your host, Andrew J. Campa. Here’s what you need to know to start your weekend: Newsletter Start your day right Sign up for Essential California for news, features and recommendations from the L.A. Times and beyond in your inbox six days a week. Enter email address Sign Me Up You may occasionally receive promotional content from the Los Angeles Times. City of Los Angeles placed squarely at center of 2028 Olympics Though the 2024 Paris Olympics start in less than two weeks, local excitement has been…

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Jaipur: Banswara police arrested two lawyers on Saturday for running a racket involved in fabricating death certificates to claim insurance money.This arrest came a day after a doctor and a police officer were arrested for fabricating the death certificate of a cancer patient and claiming Rs 50 lakh in insurance money. Police said that the racket had created false death certificates in collusion with family members of the deceased, doctors, and policemen to defraud insurance companies. DSP, Banswara city, Suryaveer Singh, said Hitesh Patel and Mahendra Patel, both advocates, collaborated with Yogendra Patel, the son of the deceased, Devang Patel,…

Affiliate marketing and Instagram marketing are multibillion-dollar industries. Merge them together, and you have the potential for a lucrative side hustle. Affiliate marketers on Instagram get paid when their followers purchase a product they’ve recommended on the platform. Instagram makes an ideal platform for affiliates, not just because nearly half of users shop on the platform. Instagram’s content formats—images, videos, and livestreams—allow creators to give shoppers detailed product information. This guide walks through how to leverage Instagram for affiliate marketing, with seven tips on how to maximize your commission. What is Instagram affiliate marketing? Instagram affiliate marketing is a type…

Can you believe that it’s now almost four years since we were all locked inside of our homes, eyeing the outside world suspiciously through our windows, whilst trying to manage our workday between playing IT manager/teacher for our kids? Yes, as weird as it may seem, 2023 is almost over, with 2024 now just weeks away. And aside from preparing for the holiday rush, we also need to start planning for the year ahead, and how the next 12 months will change our approach to digital marketing, based on the next wave of innovations and updates that’ll continue to reshape…

Opinions expressed by Entrepreneur contributors are their own. Recent labor market trends show that 78% of companies use remote freelancers, and 59% plan to use more remote freelancers within the next six months.Uncertainty in the economy, shifts in workforce models, culture and perception and employees reprioritizing work-life arrangements all contribute to the reliance on (and the continued rise of) the “high-skills gig economy,” as Harvard calls it.While hiring a remote freelancer may seem like just one job post away, there’s a science and skill to attracting and retaining the right freelance talent for your business. Engaging a freelancer is far…