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Image used for representative purpose (iStock)By Shan Jain2025 is just around the corner, and the advertising industry is already showing signs of its next big evolution. Based on the latest campaigns across categories in India—from snacking giants to fintech disruptors—here’s an analysis of trends that will shape the Marketing Rules of 2025.MARKETING PREDICTIONS FOR 2025(Because surviving 2024 wasn’t enough drama)1. Gen Z Will Become Your Brand’s Dictator Marketers will finally accept that Gen Z doesn’t just “consume” content—they control it. Campaigns will revolve around their memes, slang, and trends. If your product doesn’t end up in their reels or Snapchat…
CATS is an engaging a tap-to-earn telegram mini game designed for both cat enthusiasts and crypto users. It merges the light-hearted charm of cat-themed activities with the exciting world of cryptocurrency, allowing users to gain tokens while connecting with a community of like-minded individuals.Players can participate in various tasks and activities that contribute to their overall experience. The app also emphasizes user interaction, enabling participants to share their love for cats while exploring the fundamentals of digital currencies.In this article, we’ll explore how to get started with CATS, its core features, and the mechanics of playing the game.Join us in…
Something funny happened last week in a conversation about whether artificial intelligence could help us produce columns balancing perspectives from the right and left:A debate broke out about Ohio’s income tax.And that simple fact tells me the experiment with artificial intelligence was a success.As a reminder, I wondered in my column last week whether, in this era of diminished newsroom resources, we could use AI as a shortcut in column writing. Could AI speed up the research?I used the income tax as a topic and asked AI chatbots for short essays arguing to keep it, reduce it or abolish it.…
https://www.tipranks.com/news/the-fly/canadas-competition-bureau-sues-google-over-anti-competitive-conduct In a news release on its website, the agency said, “The Competition Bureau is taking legal action against Google for anti-competitive conduct in online advertising technology services in Canada. Following a thorough investigation, the Bureau has filed an application with the Competition Tribunal that seeks to remedy the conduct for the benefit of Canadians. This case is about online web advertising, which consists of ads shown to users when they visit websites. Many publishers count on digital ad revenue to support their activities and reach. Digital ad inventory is often purchased and sold through automated auctions using sophisticated platforms.…
The stars have spoken, and they know the perfect side hustle for every zodiac sign. Whether it’s creative flair or a knack for networking, here’s a cosmic breakdown of money-making gigs tailored to the traits of each sign.Aries: This bold go-getter thrives on adrenaline. Selling fitness programs, running pop-up events, or becoming a part-time coach keeps the energy flowing while raking in extra cash.Taurus: With a love for all things luxurious and cozy, this sign can create a side hustle in baking, selling handmade goods, or becoming an interior design consultant. Practical yet elegant is the way to go.Gemini: The…
Being a TV presenter never even registered as a career option, if I’m honest. There wasn’t anyone I knew who did the job so it didn’t really exist in my world. In college, I studied Marketing, like lots of people who weren’t sure what they wanted at the time. I knew I enjoyed business – creating something, marketing it, selling it and making a profit appealed to me from the time we set up a mini company in Transition Year. The practical elements of that project really struck a chord with me. My most formative work experience was in a hotel…
Bitcoin has faced a few volatile days after its recent attempt to break above the highly anticipated $100,000 level. Despite the initial excitement, BTC retraced slightly and is now in a consolidation phase following its surge to a new all-time high of $99,800. While some investors hoped for a swift breakout into six-figure territory, the market seems to be catching its breath as traders assess the next move. Top CryptoQuant analyst Axel Adler shared key data on X, revealing that major players and institutional investors are holding strong. The lack of significant selling pressure indicates confidence in Bitcoin’s potential for…
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YouTube creators are today’s self-made celebrities—people who have earned an audience by producing videos that entertain, educate, inform, or generally remind us how awesome the internet can be. If you’ve found success on YouTube, there are several options for monetizing your videos and channel. Some methods use YouTube’s built-in features, while others involve directing viewers to an external website. Try these seven strategies for making money on YouTube, and discover just how much cash successful YouTubers can make. How to make money on YouTube First: Join the YouTube Partner Program Turn on ads for your videos Let your audience support…
The GistSEOs share woes. SEO experts share concerns over how Google’s updates have — and will continue — to impact them. Inside Google’s Summit. At the latest Web Creator Summit, Google employees discussed volatility and the path forward. How to deal. Experts share tips on how to protect your content from Google’s latest algorithm updates. SEOs, are you ready for some excitement? Google has released yet another core update, the November 2024 core update. It’s the third core update of the year, amid a slew of other improvements around spam and helpful content. What will this update look like, and…
