Meta disregards Oversight Board’s advice on drug ads.
Meta has chosen to overlook some recommendations from its Oversight Board concerning ads for drugs.
The Board had earlier raised concerns about a 2022 Instagram sponsored post. This post promoted ketamine, a drug not yet approved by the American drug regulator, as a remedy for anxiety and depression.
In August, the Board made four suggestions about this post. But last week, Meta dismissed one recommendation and delayed another for future consideration. The Board, which is funded by Meta, claims its decisions should be binding unless they break the law. But Meta seems to disagree.
The Board had requested clarity on Meta’s policy about promoting drugs that can cause a “high” in controlled settings. But Meta felt this would limit users’ freedom to discuss their health.
The original ad described ketamine as a “magical entry” and contained a bunch of psychedelic images.
TikTok Partners with HubSpot for Enhanced CRM
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TikTok and HubSpot partner to enhance business outreach on TikTok.
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HubSpot users can now gather leads directly from TikTok ads.
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First 500 integrations receive $200 in TikTok ad credits; available in U.S. and Canada.
TikTok and HubSpot have teamed up to help businesses to reach and nurture potential customers from TikTok.
TikTok says one in three people find new products through brand videos on TikTok. And over 90% of viewers take action after watching content there.
This new partnership lets HubSpot users gather leads from TikTok ads.
To set it up, you link your TikTok ad account with HubSpot. Then there’s a little field mapping to do, and once your lead ads start running they should — in theory — begin to populate your HubSpot CRM.
Source: Pay-to-Post: X Basically Kills Off Organic Content
