Forbes Advisor analyzed dozens of reputable SEO solutions that business owners can use at no charge. We looked at pricing and fees for paid plans, general features, advanced features and customer support to find the top seven options. Here are the details on each factor in our rigorous evaluation:
Pricing and Fees
Once we confirmed that a tool could be used for free, we dove deep into the paid plans as you may want to upgrade to one as your business grows and circumstances change. Bonus points were given to platforms with transparent pricing, reasonable monthly rates, free trials or free demos, and money-back guarantees.
General Features
The main goal of an SEO tool is to improve your website ranking. We prioritized platforms that can allow you to meet this goal through general features, such as keyword research, technical crawling, cross-device compatibility testing, content marketing analysis, link analysis and SEO.
Advanced Features
Some free SEO solutions go the extra mile and offer advanced features that can take your SEO efforts to the next level. We gave more points to tools with these features in their free or paid plans, such as competitor comparison, mobile rankings, ranking alerts, API access and XML sitemap generators.
Customer Support
Customer support via different channels, such as phone, email and chat, was also important to us. We considered customer support in each platform we analyzed by reading customer reviews and looking at their contact pages as well as extra support resources, including community forums, self-serve knowledge bases and robust frequently asked questions pages.
Testing
Lastly, we did the heavy lifting and tested various free SEO tools. This gave us valuable firsthand experience so we could see how each solution really worked across different use cases.
Source: 7 Best Free SEO Tools In 2024
