Vision Group CEO tips MUBS students on digital marketing

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Vision Group has equipped Makerere Business School (MUBS) students with digital marketing tips and urged them to embrace virtual business operations.

Vision Group Chief Executive Officer, Don Wanyama, says students need to embrace digital marketing given the fact that it has been simplified through their smartphones. This, according to him, is the only rich platform now available to enable young marketers reach as many people as possible saying business depends on numbers.

“Research, however, today shows that visual content is the most preferred by the thirsty audience and that is why you will find that going forward, you need to capitalise on mastering the art of videography,” Wanyama says.

He made the call at the closing of the MUBS Marketers’ Week, which was organised by the institution’s Faculty of Marketing in partnership with Vision Group, among other marketing agencies.

Don Wanyama speaking to students during marketer’s orientation day held on March 7, at Makerere Business School. (Photo by Alfred Ochwo)

One of the best performing students in marketing receives presents from Don Wanyama. (Photo by Alfred Ochwo)

Faculty of Marketing dean Dr Timothy Esemu said the week event was the 14th held by the institution mainly to help marketing professionals.

He explained that the institution uses the event as a platform to invite experts to train learners, noting that it is the reason they (MUBS) are seeking to strengthen their partnership with Vision Group, to dive into its diverse opportunities.

“We are glad to partner with the biggest media group (Vision Group), especially on matters that will so much benefit our learners. We are looking at enhancing our efforts in prioritising on research, innovations and teaching, which is a clear reason we choose you as our allies,” Esemu said.

Esemu, who was also representing MUBS acting principal Prof. Moses Muhwezi at the event, said introducing media studies will help learners to adapt to the evolving technologies which, according to him, are key to today’s marketing.

“Today, marketing is nothing without media involvement. It is, therefore, wise to start early, equip our learners with skills and make them all-round to face the competitive world,” Esemu said.

Target generational demands  

Uganda Management Institute (UMI) lecturer Dr David Mugerwa rallied learners to shift their target on generational demands highlighting the need to embrace emerging digital marketing platforms such as TikTok, X, formerly Twitter, Facebook and Instagram.

He highlighted the need for marketers to grow numbers on social media, saying numbers determine the support base which he described as the future of any business.

“Numbers are key, but you must be selective on which exact audience you are targeting. This will help you share the right contend. You also need to be consistent if you will maintain the numbers,” Mugerwa said.

Several surveys reveal that people are consuming digital content on a daily basis, and also predict that very soon, traditional marketing platforms will disappear, and the digital market will completely take over.