Each week, we will focus on a StandOut individual who has been extraordinary within the events industry. This week it is Evie Booth, freelancer.
How did you get into the events industry?
I applied for a casual role with National Merchandise at the AO Arena in Manchester. At the time, it was just meant to be a way to earn some extra money while I was at university. I didn’t really expect it to lead anywhere to be honest, but along with my love of music/events, it became the start of my event industry career. I now still work for National Merchandise, but I am also a freelance merchandise manager as well as social media content creator for Skiddle, and ticketing /box office assistant at Aviva Studios in Manchester. I’m sure I’ll probably have more roles to add to my list soon as well…
Where has your career taken you and what roles have you enjoyed?
I’m mostly based in the North West now, particularly Manchester, but I’ve been lucky enough to work across the world. I’ve worked closely with venues big and small – from grassroots spaces to the UK’s biggest arena, Co-op Live, to festivals such as Sick New World in Las Vegas.
What is it about your job that you love doing?
The people. I’ve met so many great people whilst working within the events industry – whether that be a promoter I’ve worked with at Skiddle, one of my merch sellers at a show or a talented musician. I thrive off energy at an event and seeing everyone else come together with a similar interest and/or work ethic really makes it worthwhile for me. From working in this industry, I have actually met some of my closest friends and I hope to make many more and continue to build great connections.
What’s been the stand out moment of your career so far?
A real standout moment in my career so far was when a band I’d met at a gig in the UK asked me to help put on an underground hardcore show while I was over in San Francisco. I’ve always loved the Bay Area hardcore scene, so getting the chance to be part of it was massive, especially in a place where I didn’t know many people. I’ve mostly worked in merch and ticketing, not event management, but I threw myself into it. I connected with some great people, picked things up as I went, and in the end, we put on a proper DIY hardcore show. We raised more than $2,000 for charity, and the night was incredible – members of some of my favourite bands even attended. That experience has definitely made me want to get more involved in running shows and building community.
What’s been your biggest achievement?
I’d say my biggest achievement is being able to juggle all my roles well – at Skiddle, Aviva Studios, and freelancing – without ever feeling burnt out or like my work’s not the best. I’m always busy, but I never get tired of it, and I’m always productive and putting in all my effort. My mum always told me to find a job where it doesn’t feel like work, and that’s exactly what I’ve done. Being able to do so much and still enjoy it every day definitely feels like a great achievement.
What key pieces of advice would you give to someone starting in events?
Network – connections in this industry can be super helpful.
Bring snacks – days can be long.
Nominate your #EventProf of the week or sponsor an #EventProf and align your brand with the best in the industry by emailing marketing@standoutmagazine.co.uk
Source: #EventProf of the week: Evie Booth, freelancer
