Fiverr (NYSE: FVRR) has announced a new Freelancer Equity Program that will grant up to $10,000 in shares to eligible U.S.-based top-performing freelancers on its platform. The program will distribute equity grants over four years, subject to annual eligibility requirements.
This initiative comes as freelancers are projected to represent half of the U.S. workforce by 2027. The program aims to provide supplementary financial value alongside regular earnings and is designed to encourage continued growth and excellence among top freelancers while serving as motivation for emerging talents on the platform.
Eligible freelancers will receive notifications about their participation eligibility in the coming days. The program demonstrates Fiverr’s commitment to innovating in how it values and invests in its talent community, with nearly 4 million customers worldwide having worked with freelance talent on Fiverr in the past year.
Fiverr (NYSE: FVRR) ha annunciato un nuovo Programma di Equity per Freelancer che concederà fino a 10.000 dollari in azioni ai freelancer di alto livello con sede negli Stati Uniti che soddisfano i requisiti. Il programma distribuirà le concessioni di equity nel corso di quattro anni, soggetto a requisiti annuali di idoneità.
Questa iniziativa arriva mentre si prevede che i freelancer rappresenteranno la metà della forza lavoro statunitense entro il 2027. Il programma mira a fornire un valore finanziario supplementare accanto ai guadagni regolari ed è progettato per incoraggiare la continua crescita e l’eccellenza tra i migliori freelancer, fungendo anche da motivazione per i talenti emergenti sulla piattaforma.
I freelancer idonei riceveranno notifiche sulla loro idoneità alla partecipazione nei prossimi giorni. Il programma dimostra l’impegno di Fiverr nell’innovare il modo in cui valorizza e investe nella propria comunità di talenti, con quasi 4 milioni di clienti in tutto il mondo che hanno collaborato con talenti freelance su Fiverr nell’ultimo anno.
Fiverr (NYSE: FVRR) ha anunciado un nuevo Programa de Equity para Freelancers que otorgará hasta 10.000 dólares en acciones a los freelancers de alto rendimiento con sede en EE.UU. que cumplan con los requisitos. El programa distribuirá las concesiones de equity durante cuatro años, sujeto a requisitos anuales de elegibilidad.
Esta iniciativa surge en un momento en que se proyecta que los freelancers representen la mitad de la fuerza laboral de EE.UU. para 2027. El programa tiene como objetivo proporcionar un valor financiero adicional junto con los ingresos regulares y está diseñado para fomentar el crecimiento continuo y la excelencia entre los mejores freelancers, a la vez que sirve como motivación para los talentos emergentes en la plataforma.
Los freelancers elegibles recibirán notificaciones sobre su elegibilidad para participar en los próximos días. El programa demuestra el compromiso de Fiverr de innovar en la forma en que valora e invierte en su comunidad de talentos, con casi 4 millones de clientes en todo el mundo que han trabajado con talento freelance en Fiverr en el último año.
Fiverr (NYSE: FVRR)는 미국에 본사를 둔 성과가 뛰어난 프리랜서에게 최대 10,000달러의 주식을 제공하는 새 프리랜서 주식 프로그램을 발표했습니다. 이 프로그램은 연간 자격 요건에 따라 4년에 걸쳐 주식 보상을 분배합니다.
이 이니셔티브는 2027년까지 프리랜서가 미국 노동력의 절반을 차지할 것으로 예상되는 가운데 발표되었습니다. 이 프로그램은 정기적인 수익 외에 추가적인 재정적 가치를 제공하는 것을 목표로 하며, 최고의 프리랜서 간의 지속적인 성장과 우수성을 장려하고 플랫폼에서 새로운 인재에게 동기를 부여하도록 설계되었습니다.
자격이 있는 프리랜서는 향후 며칠 내에 참여 자격에 대한 알림을 받을 것입니다. 이 프로그램은 Fiverr가 자사의 인재 커뮤니티를 어떻게 평가하고 투자하는지를 혁신하려는 의지를 보여주며, 지난 1년 동안 전 세계에서 거의 400만 고객이 Fiverr에서 프리랜서 인재와 협력했습니다.
Fiverr (NYSE: FVRR) a annoncé un nouveau Programme d’Equity pour Freelancers qui accordera jusqu’à 10.000 dollars en actions aux freelancers performants basés aux États-Unis éligibles sur sa plateforme. Le programme distribuera des attributions d’actions sur une période de quatre ans, sous réserve de conditions d’éligibilité annuelles.
Cette initiative intervient alors que l’on prévoit que les freelancers représenteront la moitié de la main-d’œuvre américaine d’ici 2027. Le programme vise à fournir une valeur financière complémentaire en plus des revenus réguliers et est conçu pour encourager la croissance continue et l’excellence parmi les meilleurs freelancers tout en servant de motivation pour les talents émergents sur la plateforme.
Les freelancers éligibles recevront des notifications concernant leur éligibilité à participer dans les prochains jours. Le programme démontre l’engagement de Fiverr à innover dans la manière dont il valorise et investit dans sa communauté de talents, avec près de 4 millions de clients dans le monde ayant collaboré avec des talents freelance sur Fiverr au cours de l’année écoulée.
Fiverr (NYSE: FVRR) hat ein neues Freelancer-Equity-Programm angekündigt, das leistungsstarken, in den USA ansässigen Freelancern auf seiner Plattform bis zu 10.000 Dollar in Aktien gewähren wird. Das Programm wird die Aktienvergabe über einen Zeitraum von vier Jahren verteilen, abhängig von jährlichen Zulassungsvoraussetzungen.
Diese Initiative kommt zu einem Zeitpunkt, an dem prognostiziert wird, dass Freelancer bis 2027 die Hälfte der US-Arbeitskräfte ausmachen werden. Das Programm zielt darauf ab, einen zusätzlichen finanziellen Wert neben den regulären Einnahmen zu bieten und ist darauf ausgelegt, weiteres Wachstum und Exzellenz unter den besten Freelancern zu fördern, während es auch als Motivation für aufstrebende Talente auf der Plattform dient.
Berechtigte Freelancer werden in den kommenden Tagen Benachrichtigungen über ihre Teilnahmeberechtigung erhalten. Das Programm zeigt das Engagement von Fiverr, innovativ zu sein in der Art und Weise, wie es seine Talentgemeinschaft wertschätzt und investiert, wobei im vergangenen Jahr fast 4 Millionen Kunden weltweit mit Freelance-Talenten auf Fiverr zusammengearbeitet haben.
Positive
- Introduction of equity incentive program worth up to $10,000 per eligible freelancer
- Program structured to retain top talent over 4-year period
- Strategic alignment with projected freelance market growth
- Platform growth with nearly 4 million global customers
Negative
- Program to U.S.-based freelancers only
- Equity grants subject to annual eligibility requirements
- Company reserves right to cancel or amend program without notice
Insights
The launch of Fiverr’s Freelancer Equity Program marks a sophisticated evolution in the platform economy’s talent retention strategy. By offering up to
The program’s structure reveals careful financial engineering: The four-year vesting period creates strong retention incentives while the performance-based eligibility criteria drives quality improvements across the platform. This could lead to increased take rates and higher-value transactions, potentially improving Fiverr’s gross margin profile.
The timing is particularly strategic given the projected growth of the freelance economy. With freelancers expected to represent
However, the program’s U.S.-only focus presents both advantages and limitations. While it simplifies regulatory compliance and share issuance, it could create disparities in the global freelancer community. The selective nature of the program – targeting top performers – suggests a calculated approach to manage dilution while maximizing impact on platform quality.
The initiative’s potential to transform Fiverr’s marketplace dynamics extends beyond immediate talent retention. By creating freelancer-shareholders, Fiverr is fostering a more invested talent pool likely to maintain higher service standards and potentially act as platform advocates. This could lead to a virtuous cycle of improved service quality, higher customer satisfaction, and increased platform value.
The new program offers U.S. based top performing, eligible freelancers Fiverr’s shares
NEW YORK, Feb. 20, 2025 (GLOBE NEWSWIRE) — Fiverr International Ltd. (NYSE: FVRR) launches a new Freelancer Equity Program that will grant shares to U.S. based top performing, eligible freelancers on the platform.
Coming at a time when freelancers are expected to represent half the U.S. workforce by 2027, the Freelancer Equity Program offers an opportunity to add supplementary financial value alongside individual earnings.
“Freelancers are the backbone of today’s economy and the heart of Fiverr’s success,” said Micha Kaufman, Founder & CEO of Fiverr. “With this initiative, they’re not just shaping the future of work—we’re actually giving them a piece of it, making Fiverr not just a platform for work, but a place where equity can also be earned.”
The program will reward U.S. based top performing, eligible freelancers on the platform with up to
“This is something we’ve long wanted to offer, and after careful development and extensive work, we’ve created a program around how we can build success together with our talent,” added Kaufman. “This initiative demonstrates our commitment to innovation not just in technology, but in how we value and invest in our talent community.”
Learn more about Fiverr’s Freelancer Equity Program here.
Legal Disclaimer
Participation in Fiverr’s Freelancer Equity Program is subject to eligibility in accordance with the terms of the program. Fiverr reserves the right to cancel, amend or terminate the program at any time without prior notice. The program and each issuance of Fiverr’s shares are subject to applicable laws, including applicable U.S. securities laws.
Fiverr has filed a registration statement (including a prospectus) with the U.S. Securities and Exchange Commission (SEC) for the offering to which this communication relates. Before you enroll in the Fiverr Freelancer Equity Program, you should read the prospectus in that registration statement and other documents we filed with the SEC for more complete information about us and this offering. You may get these documents for free by visiting EDGAR on the SEC website at www.sec.gov. Alternatively, Fiverr will send you the prospectus if you request it by emailing: equity.program.prospectus@fiverr.com.
About Fiverr
Fiverr’s mission is to change how the world creates and works together. We exist to democratize access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, nearly 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr Business Solutions, large companies can find the right talent and tools tailored to their needs to help them thrive and grow. On Fiverr, you can find over 700 types of skills, ranging from programming to 3D design, digital marketing to content creation, from video animation to architecture.
Join the movement that is shaping the future of work. Visit fiverr.com, and follow our blog and social channels on Instagram and Facebook.
Press Contacts:
Jenny Chang
Tommy Lee
press@fiverr.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5213cedf-5e8c-4ddc-891a-6dbe4409ffe9
FAQ
How much equity can eligible freelancers receive through Fiverr’s (FVRR) new program?
Eligible U.S.-based top-performing freelancers can receive up to $10,000 in Fiverr shares through the Freelancer Equity Program.
What is the duration of Fiverr’s (FVRR) Freelancer Equity Program?
The equity grants will be distributed over a four-year period, subject to annual eligibility requirements.
Who is eligible for Fiverr’s (FVRR) new equity program in 2025?
The program is available to U.S.-based top-performing freelancers on the Fiverr platform who meet eligibility requirements.
When will freelancers be notified about their eligibility for FVRR’s equity program?
Eligible freelancers will be notified about their participation eligibility in the coming days following the February 20, 2025 announcement.
What percentage of the U.S. workforce is expected to be freelance by 2027?
According to the announcement, freelancers are expected to represent 50% of the U.S. workforce by 2027.
Source: Fiverr's Game-Changing Move: How Top Freelancers Can Now Become Company Shareholders
