Vancouver, BC – Brand experience agency Inventa has appointed Alexa Freudigmann as its new President effective today. A long-time veteran of the agency, Alexa replaces David Nichols, who continues in his role as Founder & CEO.
Alexa’s roots at Inventa run deep, joining the company in a full-time role in 1998 to run programs and accounts including BC Lottery Corporation, Coca-Cola, Nike, Nestle and Nintendo. Over the course of the last two decades, she has contributed significantly to the growth of the agency and applied her experience & expertise to some of Canada’s biggest marketing campaigns, including work with the Vancouver 2010 Olympic Winter Games, the 2015 FIFA Women’s World Cup, and the #BCTECH Summit. She joined founders Brent & David Nichols as a partner at Inventa in 2018.
In her new role as President, Alexa will continue to build on the strong growth Inventa has experienced over the last four years, leading the strategic direction of the agency alongside fellow agency partners Rich Wiens & RJ Carlos, and providing impactful brand experience solutions for their clients.
“When I started with Inventa, I could not have predicted that I would one day be taking on the role of President – but I did know I had landed somewhere very special.” says Freudigmann. “The opportunity to help build an agency, working with passionate people, world class clients and global events has been such a privilege. I’m thrilled to continue to build on Inventa’s success in the years to come!”
Commenting on Freudigmann’s promotion, CEO David Nichols said “Alexa has proven her passion and dedication for the agency and our clients consistently throughout her long tenure with Inventa. It has been a privilege to work alongside her, and witness her growth as a colleague, and as a friend. We are thrilled to see her continue to lead Inventa to new heights.”
Source: Inventa Appoints New President – Alexa Freudigmann
