Examples of Traditional Media
Traditional media include radio, broadcast television, cable and satellite, print, and billboards. These are the forms of advertising that have been around for years, and many have had success with traditional media campaigns.
Even within traditional media, however, there is some debate over which form is best. The answer really depends on who you talk to– your broadcast TV rep, for example, may swear there is no way to achieve the same level of reach and frequency with print advertising. Your radio rep may tell you that radio is actually superior because it interacts with consumers while they are in the car or store, potentially when they are deciding on their purchase.
The reality is that there are advantages of traditional media, and disadvantages– no matter which forms you choose. The right type for you depends on the demographic you’re trying to reach, your message, your budget, and personal preference. You may want to advertise on TV, but TV has an average CPM of $28. Radio is less prestigious, but at a CPM of $10, it’s much more attainable for many businesses. Billboards are even more accessible, with a CPM of $5.
Source: Traditional Media vs. New Media: Which is Beneficial
