Aldi has come top in a poll of Britain’s most popular supermarkets.
Polling data from YouGov, covering the three months to June, puts the budget chain at the top of the list just ahead of its budget rival Lidl.
It also pipped the traditional “big four” supermarkets of Tesco, Asda, Sainsbury’s and Morrisons.
YouGov’s popularity ratings take into account what proportion of people have heard of a supermarket chain and how many of those people view it positively.
Aldi came out top with a popularity rating of 78%. Lidl came a close second, also on 78% (but with a slightly higher negative rating), and M&S Food was third on 76%.
The findings contradict another poll – of 3,000 people by Which? – in February which looked at value for money, staff helpfulness, queuing time and range of products.
This had M&S top, followed in this order by Aldi, Waitrose and Sainsbury’s. Morrisons came last in ninth spot.
Meanwhile, Aldi was named by Which? as the UK’s cheapest supermarket again last month – with the company topping the list every month for 2024 so far.
Source: Money blog: Pound flies after inflation news – and it’s good news for holidays
