Meghan shares video on American Riviera Orchard’s Instagram
Meghan Markle has been warned by a PR expert that she runs the risk of jeopardising her upcoming launches and coming across as “desperate” unless she tidies up her “messy” brand strategy.
The Duchess of Sussex has been dominating headlines this year, mostly due to the launch of her lifestyle brand American Riviera Orchard, her podcast deal with Lemonada Media and her new cookery show for Netflix which she has only just finished filming.
The former Suits actress has also teased us with a selection of products to be sold under her brand umbrella, namely strawberry and raspberry jams, dog biscuits and according to the latest rumours, rose wine.
But now a PR expert has issued a word of caution to the Duchess and urged her not to indulge herself in “media overload” with many product launches in a short period of time as that would make her appear “desperate” and would risk her brand losing “potential customers”.
Speaking on behalf of Betfred, celebrity PR specialist Kayley Cornelius told Express.co.uk: “It’s clear the Duchess is excited about her new ventures, however, she has fallen victim to the common mistake of announcing things too early and without a call to action.
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“While fans know there’s a Netflix series coming, there’s no name, release date, or trailer—there’s literally nothing to get people excited or to tune back in.
“By the time it comes to premiering, a lot of people will have tuned out and either forgotten about the launch or not be as excited, as that build-up and anticipation have not been there.
“This lack of coordination is also evident with her American Riviera Orchard brand, as she’s massively shot herself in the foot by gifting her latest products out before the brand was ready to launch.”
The expert explained how the dormant status of the American Riviera Orchard account online may have led to a “costly mistake” after gifting her new jam products to influencers.
She said: “When fans click through to what is essentially a dormant account with no further information and an inactive website, they’re going to click off, having no real drive to press the follow button.
“This likely resulted in losing a lot of potential followers and customers, making it a real costly mistake.”
Ms Cornelius also warned that too many launches too close together could pose a potential risk in making Meghan appear “desperate”.
She said: “Another major mistake her press team has made is announcing too many things too soon—her current strategy is really messy and, quite frankly, difficult to keep up with.
“One week it’s jam and dog biscuits, the next it’s cooking shows and podcasts; it’s simply too much for consumers to digest at once, and they don’t know what is coming when. If Meghan were my client, I would advise her to take one thing at a time.
The expert continued: “Meghan has been out of the public eye for some time now, and just as she will need to ease herself back into the media, she will also need to rekindle her connection with her following before she can go on to sell the products.
“Then from there, I would advise releasing her range of lifestyle products in collections instead of doing individual product launches.
“Media overload is a real thing, and Meghan is running a real risk of looking desperate if she plans on releasing one product at a time with limited space between launches, which is probably the narrative she is looking to avoid.
Ms Cornelius said that the overarching factor in the success of her new ventures will ultimately be the Duchess herself and how she engages with her community.
She concluded: “For people to buy her products, they have to buy into her, and in a digital age, you can easily fall behind if you’re not keeping up with digital trends.”
Source: Meghan Markle’s ‘costly mistake’ uncovered in money-making error | Royal | News
