Patrons can learn new skills and techniques with high-quality instructional video content from Craftsy and Get Healthy U TV
HOLLAND, Ohio, June 20, 2024–(BUSINESS WIRE)–hoopla Digital, the only all-in-one digital media app for public libraries and their patrons, today announced Get Healthy U TV BingePass, joining two recently-launched BingePasses from Craftsy as a part of an expanded partnership with TN Marketing, a global video streaming service focused on creating and cultivating communities by engaging people with their passions.
Through the expanded partnership, patrons of participating libraries will receive unlimited access for a week per borrow to three new BingePasses — Craftsy’s Hands on Crafts for Kids, In the Kitchen with Craftsy and Get Healthy U TV – all for free with a library card. The new BingePasses also come at a time when educational TV series within the hoopla catalog have seen an 18% year-over-year increase in borrows.
“We’re very excited to continue to add to our BingePass portfolio with this creative and engaging content,” said hoopla Digital founder Jeff Jankowski. “Library patrons are looking for more digital media offerings and our partnership with TN Marketing supports libraries to provide any kind of content a patron may be looking for — from cooking and fitness to crafting as a family.”
Since partnering with hoopla in 2021, patrons have had access to more than 160 DIY courses, or nearly 1200 episodes of content, covering a diverse range of interests, including fabric crafts, baking, cooking, art and even woodworking. The new In the Kitchen with Craftsy BingePass gives patrons access to nine seasons, or 64 episodes of cooking and baking educational videos. The Hands on Crafts for Kids BingePass provides 20 hours of crafting instruction videos, such as school-based projects to multicultural and seasonal inspiration. For the first time with Get Healthy U TV, patrons will experience 94 exercise classes across eight categories including at-home barre, kickboxing, dance, strength and more.
“At TN Marketing, we’re dedicated to supporting people around the world pursue their passions and channel creativity anytime, anywhere,” said Jim Kopp, Chief Operating Officer at TN Marketing. “It’s very encouraging to be able to expand the distribution of our brands and content with hoopla and the library patron community.”
hoopla’s latest BingePasses with TN Marketing are among 25+ BingePasses available to public libraries and their patrons — expanding hoopla’s commitment to providing unique content at no cost to library patrons. BingePass is a unique innovation from hoopla, offering unlimited access to educational and entertaining collections of streaming content and platforms for seven days with just one borrow. Over the past year, BingePass borrows have increased by 54% and title circulations through BingePass have increased 158%. BingePass is accessible anywhere, either on the web or via the mobile app, with no commercials or ads. Patrons of all ages and interests can find something to borrow including magazines, eBooks, popular movies and TV series, puzzles and more.
hoopla is available in more than 10,000 public libraries across the U.S., Canada, Australia and New Zealand including Chicago Public Library, San Francisco Public Library and Los Angeles Public Library. To access content on hoopla, including BingePasses, cardholders of participating libraries can download the free hoopla mobile app on their Android or iOS device or visit hoopladigital.com.
About hoopla Digital
With a mission to serve public libraries and their patrons, hoopla is the only all-in-one app that provides online and mobile access to millions of eBooks, audiobooks, comics and manga, music, movies, TV, and more with BingePass. Available in 110+ world languages, content on hoopla is available for free to library patrons with a valid library card. hoopla is the pioneer of the pay per use model that allows library patrons to borrow content immediately, no waits or holds required. Headquartered in Holland, Ohio, hoopla is a service of Midwest Tape, a trusted partner to public libraries for over 30 years. For more information or to download the hoopla app, visit hoopladigital.com.
About TN Marketing
TN Marketing is a global media company that creates highly engaged communities of experts, enthusiasts, and hobbyists. With a presence in over 170 countries, the company is dedicated to engaging people with their passions and empowering them to explore their interests and unleash their creativity. The company creates high-quality instructional video content that spans various creative categories such as knitting, baking, sewing, painting, paper crafts, embroidery, woodworking, crocheting, and many more. TN Marketing’s mission is to build a global community of individuals who are passionate about learning new skills and techniques and eager to share their knowledge and experience with others. For more information, please visit www.tnmarketing.com.
About Craftsy
Craftsy is the gateway to a world of creativity and endless possibilities. With over 2,000 expert-led classes in more than 20 categories, Craftsy is the largest instructional video resource to ignite imaginations and help creative makers to bring ideas to life. Projects, techniques, and inspiration is delivered by world-renowned experts, who walk you through each technique clearly with step-by-step demonstrations, providing their expert tips and tricks along the way. Craftsy is your go-to destination for unlocking new skills, mastering your craft, and discovering the power of inspiration — all from the comfort of your own home.
About Get Healthy U TV
Get Healthy U TV is an online community providing workouts, health tips, and fitness inspiration specially designed to be accessible for all fitness levels. Fitness expert Chris Freytag is accompanied by other qualified instructors who deliver high-energy, fun, and well-planned workout videos that produce real results and keeps viewers motivated. From walking programs to strength training, Get Healthy U TV has a huge library of workouts to meet every need.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240620607318/en/
Contacts
Walker Sands, for hoopla
hoopladigital@walkersands.com
Barrett Evans, TN Marketing
bevans@tnmarketing.com
Source: hoopla Digital Announces Latest BingePasses with TN Marketing, Expanding Current
