IIM Lucknow and Imarticus Learning collaborate to introduce an executive management program in sales and marketing leadership. The course is designed for graduates with a minimum of five years of work experience in the field, aiming to be future leaders. Under the guidance of Professor Rajeev Kumra, the programme director, it features a real-world applicable curriculum and masterclasses delivered by industry leaders.
This executive management programme comprises masterclasses delivered by seasoned CXOs, providing students with a comprehensive understanding of the real-life hurdles encountered in the field.
This exposure to industry leaders not only enhances their learning experience but also facilitates valuable networking opportunities, enabling students to establish connections within the industry and stay informed about potential career prospects.
THE PARTNERSHIP
The integration of gamified learning and sales excellence simulation enhances the learning experience. Graduates gain access to IIM Lucknow’s alumni privileges and join a network of renowned industry leaders. The partnership exemplifies IIM Lucknow’s commitment to cutting-edge professional education.
Professor Nishant Uppal, Chairperson of the Management Development Programme (MDP) at IIM Lucknow, expressed excitement about the collaboration, while Nikhil Barshikar, Founder of Imarticus Learning, praised the innovative didactic teaching methods and simulation-based learning, looking forward to nurturing a new generation of future leaders.
Source: IIM Lucknow, Imarticus Learning launch innovative sales & marketing programme
