The awards, sponsored by Card Group Research were created by the team behind the hugely popular annual Big Marketing Meet Up conference, and were held on Friday 31st May at the Europa Hotel in Belfast.
Hosted by communicator and presenter, Emer Maguire, the RMA’s gave marketers and their teams the chance to blow their own trumpets to be recognised for their creativity, innovation and marketing successes.
Speaking of the awards, Treena Clarke, founder, said: “The Remarkable Marketing Awards are a celebration of the people behind groundbreaking initiatives. These awards are not about brands, channels or tactics, they’re about you – the visionary marketer.”
This year’s theme was about encouraging marketers to blow their own trumpets and celebrate the people in Northern Ireland behind some of the most impactful campaigns promoting brands, helping clients hit targets and turning remarkable ideas into reality.
On the night, lead judge Walter Campbell, one of the most awarded creative thinkers and inspirational ECD’s in advertising, delivered the keynote address.
Perhaps best known for his TV work creating iconic brand campaigns with brands as diverse as Apple, Adidas, Sony, ASOS and Instagram, Walter will be taking to the stage to discuss his remarkable career with Strategy Sessions Podcast host, Andi Jarvis.
He said: “I’ll be discussing the importance of ‘Storytelling’ and maybe touch on how we unlock the core human component in selling a product. We might delve into the fact that something different and pertinent in the conversation with our audience is what actually makes all the difference.”
As for what he hopes people would take away from his address, he said: “If the marketers and all the players in the process reconnect in a real way with why they love doing what they do, or in some way reengage with the pleasure of doing the work we are lucky enough to do, and get into the mood to make work unlike the twenty pieces of work that went before their work (and the twenty that follow it), then I’ll consider my talk a success.”
With a shortlist spanning 20 categories across the awards including Business Solutions, Finance & Professional Services, Healthcare & Pharma and Technology & Innovation among others the judges praised the high quality of entries across the categories.
When asked what stood out to him most during the judging of the awards, Walter highlighted his admiration for the dedication and resilience displayed in the submissions.
He said: “I was highly impressed by the commitment to ideas and the physical tenacity evident in some of the work. The determination to extend or unlock aspects of the ideas over time or through various challenges. Succeeding against the odds is always compelling.”
As well as the nominees, the awards night was open to all marketers across Northern Ireland.
The RMA’s were sponsored by headline sponsors Card Group Research and Insight, along with category sponsors Excalibur Press, Horrible Brands, Mrktsearch, Belfast Academy of Marketing, Thought Boxes, Creating Retail Magic and CO3.
Source: Remarkable Marketing Award Winners Recognised At Industry Event
