Just when you thought the differentiation of influencer marketing was complete, a new form is adding virtual sugar to the hype: AI model influencers. These characters created using generative AI are set to revolutionize the influencer business. As flexible, fast and cost-effective as virtual creators are, it is hardly surprising that more and more brands want to work with them.
Virtual models have been around for some time, and access to AI image tools such as Midjourney has made it possible for non-professionals to create virtual characters, which has led to a sharp rise in AI creators. AI technologies are also helping to improve interaction with fans, for example through a chat function. And the virtual characters are in no way inferior to real influencers. The agencies behind the AI models create entire life stories around them – including hobbies and rendezvous. Aitana Lopez, a character from The Clueless agency in Barcelona, for example, is an urban, sporty Spaniard who loves fitness and eSports.
Source: 6 sports marketing trends you should know and use
