The job market is unpredictable, but your career doesn’t need to be determined by the fate of the … [+]
In January, job growth was much slower than expected. Economists predicted 170,000 new jobs added to the U.S. labor market to kick off 2025, but the reality was 27,000 shy of that figure. Only 143,000 vacancies were posted last month for non-farm payrolls (jobs that do not include farm workers, military personnel, private household employees, or non-profit workers but are mainly private sector and government jobs).
Should you be worried?
If you depend solely on landing a job as your primary career goal and source of income, you should be. You’ll likely be sorely disappointed if you focus your job search on traditional jobs only, as the BLS (Bureau of Labor Statistics) data keeps shifting monthly, sometimes according to expectations and other times against economists’ projections.
Depending on the outcomes of fortune and employers’ decisions is certainly not a way to live your life.
How To Make Money Online In 2025
A better way to approach your job search is to proactively find ways to future-proof your career instead of waiting for an employer to hand you an opportunity. This allows you to be in more control of your finances, the achievement of your career goals, and your employment status–virtually unaffected by whether hiring slows down or increases.
Note that non-farm roles (excluding self-employed professionals) are experiencing this impact. Meanwhile, the freelance job market is booming, with more than 50% of the U.S. workforce (approximately 86.5 million) projected to be constituted of freelance workers, according to Statista.
Recent developments in technology and AI have impacted this growth, making it even more accessible and easier than ever to make money and start freelancing online.
But where do you begin?
1. Understand Your Strengths
The very first step you need to take to start freelancing and making money online as you build up your career is to understand and leverage your strengths. This is because it will be much easier to build a successful business and be financially independent if you use the brain capital and intellectual resources you already have instead of starting from scratch and learning something new. You’ll be much more confident and gain results faster, and it will be a quicker time-to-market.
Most people don’t realize that the skills and strengths they display regularly at work in their primary job are of extreme value and can be applied elsewhere, either directly or indirectly, to fuel their personal career and business growth.
Once you’ve identified your strengths, brainstorm a list of lucrative business ideas using ChatGPT to help you. Then, figure out which one(s) align most with what you’re passionate about.
If you find several ideas that resonate, don’t start them all at once. This is a surefire way to spread yourself thin and get overwhelmed. Instead, concentrate on building one idea at a time, and as your freelance business grows, you’ll be able to scale, delegate, and automate some of your work so that you can start working on the other ideas.
2. Say Yes To Everything
When starting as a freelancer, it’s critical to your growth and success to say yes to as many opportunities as possible. Even when you define your niche, you will get clients asking you to help them with all sorts of requests, some of which may fall outside your niche. Be willing to take them on, at least at the beginning, because these are the pivotal experiences that help you understand your target audience and market and enable you to shift gears if necessary. These are the projects that build up your portfolio.
As Richard Branson is often quoted to say, “If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!”
And especially if you’re currently unemployed and waiting on a job offer, saying yes to the opportunities that come your way and taking a dare on yourself will help you ride out the waiting period and open doors for more significant possibilities.
3. Study Your Market
Last but not least, know your market inside out. Too many freelancers and would-be side hustlers make the fatal mistake of going off on an idea and investing their resources based on guesswork. This leads to disaster and can be disheartening, especially if you’ve been out of work for several months or experienced a layoff recently.
Instead, take time to know who you’re providing your services to. Learn about their pain points. Research what platforms they frequently use (some freelance businesses thrive better on LinkedIn and YouTube, while others are more suited to Instagram, TikTok, or X–formerly Twitter).
The most successful creators, influencers, and freelancers are the ones who know exactly who their audience is and what their audience needs. This research will pay dividends, helping you improve your online visibility and presence strategically in the right places and maximize your earnings.
So, should you be worried about the job market?
The fastest way to make money online is to say yes and learn on the go
You’re looking at the wrong thing. Focus on what’s in your hands, not on what’s outside of your control.
Source: 3 Steps To Easily Make Money Online In 2025