When you’re searching for a cake recipe on Google for an upcoming celebration, what do you click on? A blog from an avid foodie or pâtissier?
Or how about your regular scroll through social media this morning? In between swipes on your phone, how many times did you notice helpful, informative content for advancing your career, on LinkedIn or Facebook?
Or when planning your vacation for this summer, how often did you use travel blogs and reviews from trusted sites such as TripAdvisor to inform your decisions regarding your accommodation and nearby attractions?
In 2024, the cliched term, “content is king,” has perhaps never been more accurate.
The content marketing industry was estimated to be worth 72 billion in 2023, with projections reaching a staggering 107 billion by 2026. Content marketing, predominantly online, infiltrates more aspects of our daily lives than we realize.
And between videos, infographics, reels, shorts, blogs, and other forms of content, a major part of the content we consume is in the form of written content.
We read to be informed so we can develop ourselves personally and professionally, or to be entertained so we can have the “inside scoop.” Whatever your reasons, behind the words you read, there is almost always a strategic intent: content marketing.
What Is Content Marketing?
Content marketing is when online materials are created and shared which do not explicitly promote a product or service per se, but generate interest in a product or service from a target audience. Content marketing can take on different forms, such as social media posts, blogs, and articles.
To develop articles, reports, blogs, and similar written content requires the expertise of a content writing professional. For this reason, many companies and businesses choose to either hire their own in-house content marketing team, or, as is more common recently, hire an external professional such as a freelance writer to perform this work on a project-by-project basis.
Just run a quick search of freelance writing jobs on Google, and you’ll notice a plethora of writing gigs spanning from SEO copywriting, to social media copywriting, to even writing as a freelance journalist for mainstream and niche publications.
Where To Find Freelance Writing Jobs
When looking for work as a freelance writer, it’s important to keep your options open and explore various platforms, as opportunities for writing projects can occur from one place or a variety of sources.
Some excellent places to find freelance writing jobs include:
- Digital marketing agencies
- ProBlogger
- LinkedIn (not only the job board, but through networking and establishing a strong LinkedIn presence and personal brand)
- The Dots (if UK-based)
- Search Google for the term, “looking for writers” or similar, to see what agencies, companies, or individuals are posting adverts for the freelance writing jobs/projects
- Fiverr
- Upwork
15 Freelance Writing Jobs Hiring In 2024
Here are 15 freelance writing jobs that you might find of interest. Bear in mind that some may be more niche than others, so you may need to get a little more creative about where you find the remote freelance writing opportunities:
- Informal, conversational blogs
- Articles for journals, magazines, and other forms of journalistic writing
- Copywriting
- Ghostwriting
- Technical writing
- Curriculum design and writing
- White paper writing
- Email copywriting
- Social media copywriting
- Grant writing
- SEO writing
- Business and financial report writing
- Case studies
- Resume writing
- Product description writing
When looking for freelance writing jobs, you should also consider writing on topics that you are already familiar with. This makes it easy for you to establish a portfolio of your work and showcase to clients, and it makes it much easier for you to beat the competition for a freelance writing project, as your prospective client will trust that you have expertise relevant to your topic.
For example, if you have a track record of winning grants for non-profit organizations, you can tap into your skill set and offer your services as a freelance grant writer. You might even decide to narrow your focus even more and only accept projects that resonate with you, in a specific charitable sector.
It’s essential to remember that with the introduction of AI (artificial intelligence) much has changed when it comes to creative industries such as freelance writing, and although in some cases, it can be a good thing (as it augments your work and helps improve the quality of your writing output), in some cases, it can cast a negative shadow over your reputation as a freelance writer.
Always ensure that you never copy what a chatbot has produced, word for word. It will have a robotic, unnatural way of speaking and will look too similar to other obvious AI-generated material, not to mention the occasional grammatical error. This is cheating your clients’ of their money in hiring you, as they paid you to use your expertise; they could have easily generated AI content themselves.
Using tools such as ChatGPT or other AI-powered writing tools should only be used to augment your work, and never to replace it.
Therefore when writing as a freelance writer, approach AI tools with caution, using them as assistants for your research, structure, and some of the content of the article. But ultimately, it’s down to you to humanize and harmonize all elements so that the final piece is top-quality work.
The content marketing industry is wide open and waiting for writers like you.
Are you ready to be the brains behind the next blog, article, or informative copy someone sees, that could transform their life?
Source: 15 Remote Freelance Writing Jobs Hiring In 2024