15 of the Most Popular Content Creators on YouTube to Check Out

Not only is MrBeast (formally known as Jimmy Donaldson) double Ryan’s age, but he also has triple the amount of subscribers on YouTube. Though, when it comes to estimated earnings, he’s still trailing behind Ryan, which just goes to show that there’s no real way of determining how many YouTube views you need to make money via the platform.

Since MrBeast first joined the platform 10 years ago, he has uploaded hundreds of videos, mostly involving some type of stunt. In a recent interview with Joe Rogan, he revealed some of the secrets behind his success on YouTube. For example, he and his team (he has a 50-person company to help him) have decided to ensure that his channel can be accessed in multiple languages by hiring voice actors. He also touched on his plans for the future. In addition to the Spanish and Brazilian Portuguese channels that he has set up, he’s planning to launch a Japanese dub channel too. 

As you would have guessed, MrBeast’s content doesn’t come cheap. In an interview with CoffeeZilla, he revealed that they can spend as much as a million dollars on a video. He also added that while most content creators film for only a few hours a day, their team sometimes film for 10 hours per day. So, to be a creator in his league, you need to have time and money to invest. 

If you’re a regular reader of Influencer Marketing Hub, you would probably already be quite familiar with PewDiePie (more formally known as Felix Arvid Ulf Kjellberg), his feats, and controversies. Founded in 2010, he managed to grow his YouTube channel to 111 million subscribers who he has affectionately dubbed his Bro Army.  

That said, this success didn’t come without a fair share of bad publicity. It might hurt his chances to collaborate with brands, but there’s still a huge target audience who’s interested in politically incorrect content.

While he might be insensitive at times, he has opened up about his own issues with mental health and has admitted that the content creation process takes a toll on him. On a few occasions, he publicly announced that he would be taking breaks to deal with burnout and stress. In an interview with Insider, he explained that it can be challenging for online content creators to stop, especially when you get blessed with several opportunities. 

Rhett and Link (formally known as Rhett McLaughlin and Charles Lincoln) are a comedy duo and the hosts of Good Mythical Morning, a type of daytime talk show. They’ve dubbed themselves as “intertainers” and have created a number of YouTube channels. While their own channel has nearly five million subscribers, it’s not their most successful channel and their Good Mythical Morning channel has over 17 million subscribers. 

For gaming content, particularly survival horror games, you can check out Markiplier’s YouTube channel with a subscriber count of more than 32 million. In addition to his popular YouTube channel, he has also co-founded a clothing company and co-hosted podcasts. 

For more Minecraft content, you can also check out Dream’s YouTube channel. In addition to YouTube, he’s also active on Twitch where he has nearly six million followers. Not only does he use a pseudonym, but he also doesn’t reveal his face in his videos. So, not a lot is known about this mysterious smiling logo (though, he has hinted that he might reveal his face in 2022). 

Like is the case with many gaming creators, his career is not without controversy. One of the controversies involved a speedrun cheating scandal. While he admitted that he used a disallowed modification, he explained that this was unintentional. 

Jeffree Star describes himself as a make-up artist and cosmetics creator. Like a number of the leading content creators on YouTube, he has also managed to find success on other channels. Not only does he have millions of followers on Instagram too, but he has also started his own cosmetics line, Jeffree Star Cosmetics, and released a studio album that features Nicki Minaj.

In fact, before Instagram was even a thing, he already crafted his space on social networking via Myspace (Slate magazine listed him as one of the most popular unsigned musical acts on Myspace). Fast-forward many years to a time when Myspace is almost as antiquated as stamps, Jeffree Star can now boast with over 16 million YouTube subscribers and hundreds of videos that average millions of views. 

While there aren’t that many female gamers, SSSniperWolf is definitely not a lone wolf. You can also check out Valkyrae (formally known as Rachell Hofstetter) on YouTube. As a matter of fact, she was the platform’s most-watched female streamer for the past two years. Plus, in 2021, she won Adweek’s Gaming Creator of the Year award. 

In addition to YouTube stardom, she’s also one of the content creators at 100 Thieves, an apparel and eSports company that has been associated with the likes of NICKMERCS. In fact, she was the first female content creator to join the brand.   

Not only has Forbes included her in its 2022’s 30 Under 30 list, but they’ve also named her as arguably the most influential female creator in gaming. She might have “only” 3.64 million YouTube subscribers at the moment, but by the sound of things we can expect big things from her in the coming years. 

For a different type of fun and games, you can check out Blippi’s educational videos for kids on YouTube. The energetic character that’s cleverly branded in a signature blue and orange outfit has become a household name across the world. His content, that’s mostly aimed at kids between the ages of two and seven, is interactive, which helps to make parents feel less guilty about screen time. 

In March 2022, the man behind Blippi, Stevin John, also welcomed his first child. In an interview with Parents magazine, he shared that after the birth of his son he now has an even better understanding of kids’ interests. So, it would be interesting to see which new wisdoms his character will share with his young, but loyal, followers. 

For musical parodies and other comedy videos, you can check out Whindersson Nunes Batista’s YouTube channel. Since he started his channel almost 10 years ago, he has grown his fan base to more than 43 million subscribers. 

Most recently, he has campaigned for a boxing fight against fellow internet star, Logan Paul. While the match is yet to be confirmed, so far Whindersson takes the lead when it comes to followers. Not only does he have more followers than Paul on YouTube, but also Instagram.